Page 32 - Print 21 Magazine Sep-Oct 2018
P. 32

Label innovation with
Peter Scott
Digital print is more profitable
Peter Scott will use the latest digital printing data in the labels and packaging sector. The results are vitally important for everyone in the sector.
The reality of digital print is that in 2017 it accounted for only 2.9 per cent of print volumes, but accounts for 16.2 per cent of the value.
“Put simply, digital is more profitable because the shorter, targeted and sometimes variable print runs respond to customer demands much faster than conventional methods based on high quantities and ‘cost-down,’ said Scott.
"Value is added by making brands more interesting and in harmony with overall digital trends such as social media and the so-called millennial generation, who are now approaching adulthood with earning capacity.”
Using data from FINAT, Keypoint Intelligence/InfoTrends and others, Scott drills down to the nuts
and bolts of the labels sector in particular, pulling no punches and acknowledging that liquid-toner- based HP Indigo currently holds
49% of global digital label press installations. “They’ve done a great job with a decade head start,” he says, “but I would add that inkjet is the fastest growing year-on-year and a FINAT survey showed that 48% of label printers’ next press investment will be digital inkjet.”
Within the digital label sector, it
is variable content jobs and ‘smart labels’ that are showing the highest CAGR growth, at 14-15%. “The flexibility and 24-hour turnaround possible by printing labels digitally is a compelling argument,” said Scott.
narrow web printing
A series of high-level briefings from two of the leading suppliers to the label
and narrow web-printing sector, Screen and Jet Technologies, will provide
an opportunity for the industry to glean first hand the developments that are impacting the sector. Presenting an expert panel of speakers that includes leading international experts in the field of food packaging and closed-loop colour management, as well as improving overall equipment effectiveness (OEE) on the press, the series is a major industry event on both sides of the Tasman.
Knowledge is power
and information is its foundation. These days it’s not sufficient to rely on what you can scrape from the web for your own use when it comes to learning about processes and technology. Technology is changing continually, evolving and developing, producing new results and blazing more efficient pathways to solutions. Learning is the most important investment you can make in yourself and your business, and the best way to learn is to get it straight from people who know.
Jet Technologies and Screen are supply partners in label converting. Both are leaders in their fields, deeply engaged with the label converting industry, and committed to providing educational opportunities to printers. Investing in The Innovation Series of seminars, they are hosting a series of events across Australia and New Zealand to explore the latest developments in labelling and narrow web printing.
Led by Jack Malki, managing director of Jet Technologies, (on right) and Peter Scott, managing director of Screen, the seminars focus on practical applications of how technology can increase operational efficiencies and produce optimal outcomes.
Two international speakers, Gary Seward of Bristol-based Pulse Roll Label Products, and Dieter Niederstadt
of Asahi Photoproducts, will provide
a global perspective on the advances
of technology. Covering such areas as colour management through optimised ink systems, and how to improve overall equipment effectiveness (OEE) on the press, the seminars provide a portal to best practices in the sector.
Malki will present on how consumer decisions are influenced by the haptic experience, by the touch and feel of products as much as by their utility and price. As the supplier of Soft Touch film he will explore the emotional decisions that can be influenced by
the use of sensory packaging. Scott’s presentation will
concentrate on the latest developments in digital label production, weighing up the business decisions behind press investments, and their influence on how brands and the market operate. He will focus on the use of digital, especially his landmark Screen Truepress series
of presses, in creating value for labels and packaging, and how brands are readjusting print runs in response to shifting consumer trends.

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