Page 33 - Print 21 Magazine Sep-Oct 2018

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Impact of sensory packaging
Gaining an edge in influencing a customer’s preference often comes down to emotional variables. It is not so much what consumers say about their decisions but what they feel and think. Jet Technologies has films for use in print and packaging to bring sensory experience into play.
Making the most of your ink system
Gary Seward is no stranger to the Australasian label converting community, nor to Jet Technologies. His business, Pulse Roll Label Products, is a long-term collaborator with Jack Malki’s company.
Making optimum use of the industry leading UV flexo PureTone range of inks from the UK-based narrow-web print specialist can change how a label convertor operates. This time around he’s addressing the responsibilities
for food packaging & closed-loop colour management through
an optimised ink system. He’s focusing particularly on the latest developments in food packaging inks and coatings, vital information for anyone in the sector.
“PureTone is changing how narrow web printers work with colour and includes mono- pigmented mixing bases which create higher strength colours compared to other ink ranges.
The entire system is driven by the latest Ink Formulation Software
and database to produce extremely accurate and clean Pantone and spot colours,” he said.
At The Innovation Series of seminars one
of the major presentations is focused on
the compelling evidence on how using such enhancements as Soft Touch films can influence buyers’ behaviour. The good news is that consumers and marketers around the world
are responding to these new options, with success stories demonstrating that when used in the right application, the impact on sales and consumer loyalty is significant.
Studies show that consumers buying intentions can be enhanced by as much as
46 per cent for a bottle of wine and up to 85 per cent for a high-end perfume package. In supermarkets such influence is likely to be
the decisive factor when faced with numerous choices. This branding insight forms the basis of the seminar presentation: the impact of sensory packaging on consumers.
When you help your client sell more of their products or sell them for a higher price, invariably the loyalty that forms is substantial – and they are willing to pay for that. The print/packaging becomes a strong and unique marketing tool and one that is less easily copied by competitors who may not have invested the time and effort into understanding these products.
Attendees at The Innovation Series of seminars will be presented with the results from university studies carried out on the consumer perception of tactile packaging that conclusively demonstrates a preference for Soft Touch and sensual laminations in cosmetic packaging. Samples of the different films will be made available with practical instructions
as to how convertors can assist customers in enhancing their labels and packaging.
Locations & dates of the Innovation Seminars
Auckland
partnering with SALMA
Date: Monday 15 October 2018 Time: 4:00pm -6:30pm
Location: SORRENTO In The Park, One Tree Hill, Auckland.
Sydney
Date: Wednesday 17 October 2018 Time: 7:45am -10:30am
Location: Jet Technologies
Head Office, 19 Rosebery Ave, Rosebery, NSW
Melbourne
Date: Thursday 18 October 2018 Time: 7:45am -10:30am Location: Yarra Yarra Golf Club, 567 Warrigal Rd, Bentleigh East VIC 3165
Agenda of the Innovation Seminars
08:15am
Introduction
Jack Malki Jet Technologies
08.30am
Innovation 1
Gary Seward Pulse Roll Label Products
Responsibilities for food packaging & closed-loop colour management through an optimised ink system
09.00am
Innovation 2
Dieter Niederstadt Asahi Photoproducts
Improving overall equipment effectiveness (OEE) on the press
09.30am
Innovation 3
Peter Scott Screen GP Australia
Creating value with digital printing
10:00am
Innovation 4
Jack Malki Jet Technologies
The impact of sensory packaging on consumers
Networking & Demonstrations
Print21 SEPTEMBER/OCTOBER 2018 33