Page 57 - Packaging News Nov-Dec 2019

November-December 2019
www.packagingnews.com.au
CONTRACT PACKING
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Shining example of success: Steve Chapman (CEO), Andrew Dewez (COO) and Dr Sam Prince (co-founder) accept the NSW Telstra Business Award in the Small & Succeeding category.
Multipack backs a winner
Just as behind every successful person there’s a supportive partner or mentor, behind every successful start-up there’s often a supportive co-packer. This is certainly true in the case of Shine+ Drinks, the recent winner of the Small & Succeeding Award in Telstra’s NSW Business
Brad Devine tells PKN the contract manufacturer was approached by Chapman and COO Andrew Dewar in the early part of the Shine+ story
“We were immediately impressed with the thoroughness of their pre- sentation,” he says. “Most start-ups come to us with a good idea and a lot of passion; the boys came with these things – and a 40-page powerpoint slide show besides.
“Their business plan covered everything – from branding to dis- tribution to funding; and in fact, we now use a five-point assessment pro- cess for evaluating our involvement in new business ventures based largely on our Shine+ experience.”
The co-packer has continued to
says: “Multipack Food is now on our third evolution of filling equipment for the Shine+ product. The latest is a high speed bottling line with in-line labelling, coding and ROPP capping.”
Devine says he and his team have taken great pleasure as “older heads” in helping two young enthusiastic entrepreneurs succeed. ■
IAwards. Lindy Hughson reports.
invest in the partnership too. Devine
first met Shine+ CEO and co-founder Steve Chapman at AUSPACK 2017 in Sydney, on the stand of the company’s contract packer, Multipack. At the time, the start-up had launched its first SKU in a new
functional beverage category – nootropic drinks. Nootropics are a group of ingredients and com- pounds that have been shown to assist cognitive function and men- tal clarity, and Chapman and co- founder Dr Sam Prince had devel- oped a 100ml nootropic ‘shot’ branded Shine+. They were listed in 150 retail outlets and Chapman was excited about the future.
With due cause, it turns out. Fast forward to today, Shine+ products are available in multiple SKUs and two sizes, 100ml and 400ml, and are listed in 5000 stores, including Coles, Woolworths, Coles Express, Harris Farm, IGA and Caltex Starmart. Speaking to PKN shortly after the award was announced, Chapman said the company has just launched into 7-Eleven stores with a new Peach & Passionfruit SKU in its 400ml carbonated range.
“Winning the NSW Telstra Award gives us major credibility as a brand.
The judging process involved a thorough scrutiny of our business, and the win validates our business model and our marketing strategy,” Chapman says.
It’s not the company’s first acco- lade either. Shine+ Drink was a fi- nalist in the packaging industry’s PIDA awards earlier this year in the Beverage category for its custom tall and thin 400ml bottle which “con- jures thoughts of health and wellbe- ing through bottle shape and the shrink sleeve label design”.
It has also won a World Beverage Award for its corporate social give- back programme, Shine for Water. Every bottle of Shine+ sold gives a day’s worth of clean drinking water to someone in need.
Shine+ Drink now goes on to compete in the National Telstra Business awards, to be announced at a gala dinner in Melbourne in November.
STRONG SUPPORT ACT
Multipack Food was a key partner, and still is, of Shine+. Sales and marketing director
RIGHT:
Shine+ 100ml bottles on the purpose-built bottling and capping line at Multipack Food.
BELOW: Shine+ Drink’s new Peach & Passionfruit variant has just rolled out in 7-Eleven stores.
ONE STOP SHOP
Multipack Food provides a full co-manufacturing service, including:
• ingredient & packaging sourcing
and supply
• product testing
• production scale trials
• blending and pasteurising
• filling and packing