Page 7 - Packaging News Magazine May-June 2019
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May-June 2019 NEWS
Sustainable packaging at ‘tipping point’
PACKAGING is at a sustainability “tipping point”, with strong growth reported around the world for companies using ethical packaging. The tipping point comes as a result of factors including single-use plastic bans, China’s ban on importing foreign waste, and increasing media spotlight on the environmental impact of plastic pollution, according to a new report from Innova Market Insights (IMI).
The Top Ten Packaging Trends for 2019 report lists “recyclable by design” as its number one trend, with strong average annual growth from 2014-18 in food and beverage launches with an ethical packaging claim – Latin America (33 per cent), North America (19 per cent),
and Europe (10 per cent) are in the lead.
Additionally, paper-based and hybrid plastic alternatives are on the rise, with 40 per cent growth over the same period in new food launches with paper- based packaging.
The report also found expo- nential growth from 2016-18 in food and beverage launches in- volving recloseable or resealable closures, with an average annu- al growth rate of 92 per cent.
Following “recyclable by de- sign” were e-commerce readi- ness, a resurgence in “natural” paper-based packaging, con- sumer convenience, and IoT technologies such as QR codes and blockchain. ■
Infographic supplied by IMI.

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