Page 23 - Food & Drink Business Magazine September 2018

✷ NEW DIRECTIONS
SHINING A LIGHT ON LABELS
Many consumers are still in the dark about what packaging goes in which bin – and food company Nestlé has made it a priority to educate them.
In April, Nestlé announced its ambition to make 100 per cent of its packaging recyclable or re-usable by 2025 because the company wants none of its packaging, including plastics, to find their home in landfill or as litter.
And it has now started implementing labelling to help consumers recycle correctly, with new labels now appearing on Allen’s
lollies in Australia and New Zealand.
Nestlé was one of the first to adopt the Australian Recycling Label (ARL), which has been designed to outline what product packaging is made from so consumers can correctly recycle.
The scheme, developed by Planet Ark, the Australian Packaging Covenant and PREP Design, recognises that most consumers want to recycle, but need clearer information.
Starting with Strawberries & Cream and Snakes Alive, the ARL can be seen alongside the REDcycle label to inform consumers that the soft plastic packaging can be recycled at the in-store collection scheme.
“We are looking at our whole range to see whether it’s recyclable or not, and plan to put the ARL on all our
locally produced packaging by 2020,” Nestlé Oceania packaging specialist Jacky Nordsvan said.
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New freezer faves
NESTLÉ Oceania isn’t the only company crossing into other categories. Mondelez International recently partnered with Bulla Family Dairy to launch a range of ice creams blended with Picnic, Crunchie, and Boost chocolate bar flavours.
Bulla general manager of marketing and innovation Nick Hickford said the company had already had success with the Cadbury Marvellous Creations and Cadbury Creme Egg ice cream launches – so felt now was the time to mash up some other flavours.
“We love to create ice creams that are packed with delicious inclusions and sauces and puts new, exciting twists on classic favourites,” Hickford says.
The Picnic cones include chocolate and caramel flavouredicecreamwitha
caramel centre, finished off with chocolate topping and peanuts, while the Boost cones include chocolate- flavoured ice cream, mini choc crisps, a caramel centre and chocolate chips.
The Crunchie cones offer chocolate and honeycomb flavoured ice cream with honeycomb pieces.
Each Cadbury ice cream cone also comes with a chocolate- flavoured crunch wafer cone lined with milk chocolate. RRP is $7 for a pack of four.
Hickford said only fresh milk and cream, along with quality ingredients, were used in the range.
The Cadbury Boost flavour also now comes in a tub format as an extension to the Cadbury Picnic and Cadbury Crunchie tub ranges already in the freezeraisles. ✷
www.foodanddrinkbusiness.com.au | September 2018 | Food&Drink business | 23