Page 18 - Australasian Paint & Panel Jan-Feb 2020

BUSINESS & TECHNOLOGY
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18 Digital Marketing • 22 Tech Talk BMW 3 Series
PAINT&PANEL JANUARY / FEBRUARY 2020 WWW.PAINTANDPANEL.COM.AU
HIDDEN BENEFITS OF
USING SOCIAL MEDIA
IN YOUR BUSINESS
JESSICA COLUSSO FROM BUSINESS COACHING SERVICE MAX MY PROFIT HIGHLIGHTS THE IMPORTANCE OF HARNESSING THE POWER OF SOCIAL MEDIA.
OCIAL MEDIA OFTEN GETS A
bad rap for being a bit of a time waster in businesses, and it can be if you don’t have a strategy in place or have given the running of your social media accounts over to ‘a young person’ then, yes, it really could be a time waster for you. But it doesn’t have to be. Using social media strategically within your business has many benefits, some of
which we’ll look at more closely now.
FASTER, EASIER CUSTOMER COMMUNICATION
Social media platforms offer a fast and simple way for customers to get in con- tact with and make enquiries to your business. Rather than mess around with countless lengthy emails back and forth
and awkward phone calls, social media platforms offer a range of ways to com- municate which are quick and give cus- tomers direct access to your business at a time that is convenient to them. These methods of contact also mean that as a business, you can respond at times which are convenient for you. Communicating with your customers or potential custom- ers like this is a really great way for peo- ple to see how you interact with your buyers. Positive online interactions with your customers goes a long way.
INCREASE PRESENCE IN YOUR COMMUNITY LOCAL AREA
While there are over 15 million Aus- tralian monthly active Facebook users, and a further 3 billion people using so-
cial media networks worldwide, social media platforms have quite a focus on keeping things local. The data and in- formation that platforms collect mean that they are able to get a good under- standing of where you are and the places you like to go. Platforms are then able to deliver content which is localised to you. Have you ever noticed when you open your news feed that you’re not seeing the local news from another state or overseas if you have no connection there? Social media platforms recognise that you’re not in- terested in the news that’s not relevant to you, so they don’t deliver it.
This is great news for business as it means that you are able to deliver con- tent directly to people who are most likely to buy from you. You’re not