Page 20 - Australasian Paint & Panel Jan-Feb 2020

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Digital Marketing
PAINT&PANEL JANUARY / FEBRUARY 2020
WWW.PAINTANDPANEL.COM.AU
wasting time and effort promoting yourself to people who would never be potential buyers in the first place.
ALLOWS FOR TRANSPARENCY
The best social media posts we see are ones that are authentic and show the true side of a business and the people within it. Using social media to be com- pletely transparent with your audience means that potential customers, and even current customers, can get to know the business and the people in it before they even purchase from it. Without even realising it, by being transparent on social media you are building rapport and a relationship with your audience.
By putting yourself in
the customers’ shoes you will be able to create
content that is not only highly engaging, but also educational – two key ingredients for social media success.”
REACH SPECIFIC AUDIENCES
WITH PAID ADVERTISING
The social media landscape has changed a lot over the years and for some platforms, it really has become a matter of ‘pay to play’. This change to the landscape is not to be feared though - one key benefit of paid ad- vertising on social media is that you are in control of what you spend. No matter if your budget is five hundred dollars a month or two thousand dollars a month, the same advertising opportunities are
available to everyone. Not only is paid ad- vertising easily accessible, you are also able to specifically target certain audienc- es, which means you are generating the right type of leads and aren’t paying for your ad to be seen by people who are never going to buy from you anyway.
ADDRESS MISCONCEPTIONS ABOUT THE BUSINESS/INDUSTRY
A key point of difference of social media over traditional media is how easy it is to post content. In a matter of moments you can post text, images and even video to your profile and have it online for your following to engage with. This ease of ac- cess and the speed at which content can be posted not only means that businesses are very easily able to get messages out to their followers but are also quickly and easily able to address any issues or mis- conceptions there may be regarding the business or the industry you’re in. By
putting yourself in the customers' shoes you will be able to create content that is not only highly engaging, but also educa- tional – two key ingredients for social media success.
UNCOVER INDUSTRY TRENDS
Social Media gives you the unusual ad- vantage of seeing what your competitors are doing when it comes to branding, ad- vertising or selling thanks to the trans- parent way social media operates.
All you need to do is consistently keep an eye on what they are doing and use it to your advantage.
Ultimately, the main purpose of using social media for business is to create brand awareness and to generate leads and sales for your business. It provides your business with the opportunity to build a presence online and when you chalk out a proper social media content and posting plan, you can really start to reap the benefits of digital marketing.
LOOKING FOR INSPIRATION?
Here's Paint & Panel's pick of some repairers who ace social media. You can follow them to get some ideas for your own posts.
• Sheen Panel Service
• Gino's Panel & Paint
• Nathan's Truck and Trailer Smash Repairs • L&M Smash Repairs
• Balcatta Panel & Paint