Page 48 - Food&Drink Magazine Jan-Feb 2019

NEW IN STORE
FRUIT-INFUSED SPRING WATER
A new range of Australian fruit-infused spring water called True Water has been launched by drinks company Frucor Suntory in response to a consumer shift away from carbonated soft drinks.
Drinks specialist design agency Denomination designed the identity and packaging of the range of premium fruit-infused water with a clean and crisp identity to telegraph the brands’ ‘good for you’ healthy image.
Inspired by the fresh taste, clear glass and a clear shrink sleeve with minimal graphics were chosen to showcase the purity of the water with a non-sweet fruit infusion.
Photos of real fruit on the shrink sleeve at the neck of the bottles give the product clarity with the fruit looking like it is floating in the
water. Denomination opted for an unusual Boston-shaped glass
SCIENCE-BACKED HYDRATION
RANGE ROLLS OUT
A new hydration-enhancing beverage range that has been found to transform the way endurance athletes train and compete has been launched by a Flinders University start-up.
According to its developer Preserve Health, PREPD is a two-step hydration system backed by more than 20 years of medical research between Flinders and Yale Universities, and is the first significant advance in hydration since the first sports drinks were invented over fifty years ago.
The PREPD drinks are low in sugar content and will be available in a 350ml ready-to-drink, smoothie-like format and are launching in two flavours – Mango-Passionfruit and
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Strawberry-Kiwi.
PREPD is be available at www.prepdhydration.com.au and in
select sports specialty stores and gyms.
bottle to differentiate the brand and telegraph the product’s premium quality. True Water launches with two fruit-infused waters, raspberry and lime, made using fruit extracts, no artificial sugar or sweeteners and local spring water.
NANNA ROLLS OUT MINI BITES
Patties Foods’ new Nanna’s Indulgent Collection Mini Bites were developed after research showed that more Australians are entertaining at home and want to incorporate luxury and indulgence into the dishes served.
The Indulgent Collection Mini Crèmes are found in the freezer
MCCAIN LAUNCHES SWEET POTATO CHIPS WITH A DIFFERENCE
section of Woolworths and independent retailers and are sized in portions to enhance ‘guilt-free eating’. The bite-sized pastries are topped with crème and Belgian chocolate and come in caramel, strawberry and chocolate flavours. Each box contains 16 pieces.
“Consumer research has shown us that more people are entertaining at home and dessert is often a pressure point, so they’re looking for ‘dinner party approved’ solutions. Retailers are calling for something new in a category that hasn’t seen true innovation in some time. Nanna’s Indulgent Collection Mini Crèmes are our response to these appeals,” Patties Foods general manager of marketing and innovation Anand Surujpal says.
Nanna’s Indulgent Collection Mini Crèmes has been rolled out in freezers nationally.
The product sells for RRP $7 per pack in Woolworths and RRP $6.50 per pack in independent retailers.
With the popularity of sweet potatoes continuing to grow steadily in Australia, McCain Foods is introducing new oven-baked chips to the freezer aisle of supermarkets. A 30 per cent increase in sales in the 12 months ending in September 2018 spurred the frozen food manufacturer to respond with the launch of a sweet potato alternative to oven-baked potato chips.
The new Sweet Potato Cross Trax features a criss-cross waffle pattern and is marketed as a healthy alternative to French fries and thick-cut chips. McCain Foods ANZ marketing manager Allen Hunt says that sweet potato
fervour is growing across Australia and the new Sweet Potato Cross Trax will give Australians flavour and texture in a crispy, slightly sweet chip. “The humble oven-baked potato chip is a favourite among Australian families, but we know consumers continually want more choices in flavour, shape and texture,” Hunt says. “These pub-style, highly dippable and loadable chips are a great side dish offering a wholesome alternative to the standard fry.”
McCain’s Sweet Potato Cross Trax chips are available at Coles and Metcash stores nationally for $4.99.
48 | Food&Drink business | January-February 2019 | www.foodanddrinkbusiness.com.au
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