Page 8 - Food&Drink Magazine Jan-Feb 2019

BLUE SKY
Patties spruces up snacking
Frozen finger food from Patties just got a little edgier. Patties’ Anand Surjpal discusses the latest batch of product offerings – hot from the oven.
THE Patties finger food brand has been around for 51 years and has always been a true party food crowd-pleaser. What is changing is that consumers are consistently asking for more entertaining or bite-sized options for grazing and simple new ways to make finger food look irresistible for guests. Working with our partners at Taste. com.au, we also identified a growing consumer mindset towards the casualisation of
entertaining occasions. Australians are embracing the notion of easy, yet effortless get-togethers with finger food to match that sentiment.
So, we listened and created more grown up options, like our three delicious quiche flavours: Quiche Lorraine; Spinach & Feta; and Caramelised Onion & Cheddar Cheese. We have also included ways you can personalise your products at home. Consumers can add their own special
touch to Patties products by following the simple recipes on the side of the pack. You can now quickly whip up Herby Tomato Chutney, Smoky Bacon BBQ sauce or Spicy Avocado Salsa to accompany your finger food.
PLANTING THE FUTURE
Patties finger food products are intuitive to what flavours and ingredients are trendy and important to consumers right now. Plant-based eating
is currently leading health- based searches for recipes online in Australia. Consumers had been asking us about plant-based options and we wanted to give them something irresistible and satisfying. This spring we have developed a new vegetarian range of finger food to ensure Patties has a product for everyone to enjoy. The range includes two vegetarian quiches and a vegetarian roll.
8 | Food&Drink business | January-February 2019 | www.foodanddrinkbusiness.com.au