Page 9 - Food&Drink Magazine Jan-Feb 2019

BLUE SKY
ETHICAL CHOICES
With our Patties finger food, we are extremely proud that 100 per cent of our products are made with fresh Australian Cage Free Eggs and 100 per cent Australian wheat flour. We have made a commitment to work with suppliers who ethically source ingredients using best industry practices. We are also committed to working with our suppliers to monitor and assist them in ethically sourcing ingredients. Our suppliers share similar values, they have a strong focus on environmental impact, ethics, human rights and animal welfare.
MORE P.I.E?
Over the last 12 months, we are proud to introduce Patties
Foods’ innovation framework, Patties Innovation Ecosystem (fondly known as P.I.E.) – a company-wide initiative on new product and brand development. The P.I.E. ecosystem is made up of five key pillars, which look to drive business-wide innovation: consumer and shopper insights; technology; discipline and process; business culture; and senior leadership support.
My personal passion is for P.I.E to bring people from all facets of the organisation together to formulate new and exciting products, while also extracting meaningful consumer insights that motivate change in the FMCG sector.
We have seen successes since using P.I.E. It has been a key contributor in reversing the decline of the Frozen Savoury Category with growth up 4.1 per cent as of November, versus a decline of 3.6 per cent in the previous year. In fact, our new vegetarian range of quiches and vegetarian rolls was the first range conceptualised through P.I.E and is now in Woolworths and independent supermarkets forconsumerstoenjoy. ✷
✷ AT A GLANCE
The objective of P.I.E’s technology pillar is an e-platform that is able to rapidly evolve Patties brands in-line with market needs. This means continually challenging the “frozen food is boring” paradigm to deliver value to frozen pies and sweet categories.
NAME: Anand Surjpal
POSITION: Patties GM of marketing
TRENDS TO WATCH: Vegetarian and ethical products and the casualisation of entertaining.
BUSINESS GOAL: To rapidly evolve Patties brands in line with market needs and to challenge the “frozen food is boring” paradigm.
www.foodanddrinkbusiness.com.au | January-February 2019 | Food&Drink business | 9