Page 26 - Climate Control News Magazine April 2021

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Discover a new world of virtual exhibitions
LEFT: A world of information at your fingertips.
BELOW: Interest in VRF systems has sky-rocketed in recent years.
was born ready when it comes to solving techni- cal problems.
Each video deals with a different problem and covers specific error codes relating to commer- cial air conditioners.
For example, there is 31 error code on VRF and Utopia systems as well as other error codes. In- terest in VRF systems has sky-rocketed in recent years because of their high energy saving poten- tial and easy maintenance.
According to research firm marketsandmar- kets the VRF system market was valued at $US17.6 billion in 2020.
This figure is expected to reach $US31.9 billion by 2025, as the market is growing at a Compound Annual Growth Rate (CAGR) of 12.7 per cent.
With VRF systems growing at this rate tech- nicians will increasingly look online for tutorial videos that can solve setbacks in record time.
Each video provides the causes of each problem before going onto the solutions.
THE EVENTS INDUSTRY in Australia has been devastated by the COVID-19 pandemic but inno- vative air conditioning manufacturers have found inventive ways to showcase their products and reach customers.
The refrigeration and air conditioning indus- try has always had a heavy reliance on events as it is the best way for customers to get a first-hand look at products and to ask direct questions.
But COVID-19 has made face to face contact impossible, not to mention border closures and lockdowns which have had a severe impact on business travel.
The Business Council of Australia (BCA) has reported losses of more than $35 billion in direct expenditure to the Australian economy as a re- sult of cancelled business events in 2020.
In the first six months of that year 92,000 jobs were wiped out in the events industry.
While some companies took a wait and see ap- proach to the pandemic, innovators created new opportunities by utilising technology and online platforms.
An excellent example of this is Temperzone, which has managed to overcome pandemic problems by creating a Temperzone and Hitachi Cooling & Heating virtual exhibition.
It features multiple digital touch points, sim- ply click on a specific image and a video appears with a presentation on that specific product.
It is a one stop shop for technical data and product information and will soon include train- ing seminars, just like an actual conference.
Temperzone group brand manager, Dami- en Walsh, said customers undertaking the virtual tour can even download information.
“Displaying our products at exhibitions will always be desirable however this is a way to
bring exhibitions to customers in regional areas or anyone who cannot attend an event on a spe- cific date,” he said.
At the same time they are supporting techni- cians out in the field with online tutorials that can be accessed from any mobile device.
Manufacturers who are serious about product support, find inventive ways to assist techni- cians and You Tube is the ideal platform for How- to videos.
More than 500 hours of content is posted on You Tube every minute of every day and most of these videos are created in North America.
But the Hitachi video series was produced for products sold locally making it easy for Austral- ian technicians to identify with the content. Plus, visuals have been found to improve learn- ing by up to 400 per cent.
According to Shift e-learning 90 per cent of in- formation transmitted to the brain is visual.
What is even more remarkable about these tu- torials is that they are short, precise
and informative.
We all know how challeng- ing it can be to keep how-to videos interesting while still being thorough.
Fortunately, this series gets straight to the point and is sur- prisingly entertaining. The pre- senters are a trio of superhero styled technicians known as the Solvers.
The team tagline for the Solvers is ‘Be professional and Enjoy your work’.
The Solvers are made up of Johnny Trust, Amy Smart and Max Snappy who
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