Page 14 - AdNews magazine Mar-Apr-May 2023

This is Flow
MEDIA AGENCY OF THE YEAR WINNER
SPONSORED BY PUBMATIC
“The judges were impressed by the agen- cy's ability to raise their profile over the last year, showcased in the significant growth they have experienced. Client reten- tion was strong with zero client losses in the past year. The judges wanted to call out the agencies interesting people and culture approach – espe- cially their industry first profit
share initiative.”
This is Flow: “Every year in
media, there seems to be a suc- cess story creating waves... one that rises above the pack and puts the rest of the industry on notice. Over the last 12 months, from start to finish – it’s been Flow.
“We broke industry trends in commercial momentum and delivered a massive reve- nue increase YOY, while remain- ing commercially savvy in a testing market, increasing gross profit margins.”
Flow saw an increase in pitch invitations and converted more pitches into a growing cli- ent portfolio.
New business wins included: Carnival PLC (Princess Cruises, Holland America Cruise Line, Cunard and Seabourn Cruises), John Deere, Workwear Group (King Gee, Hard Yakka), Sydney Kings, Riverina Dairy Co, Tilda Rice, and charity partners The Fathering Project and The Black Dog Institute where CEO Jimmy Hyett helped raise over $200,000 for mental health jumping out of a plane at 15,000 feet in the CEO Skydive.
“While new client wins are incredibly important for scaling a business, one of the biggest (and underrated) measures of success of a thriving agency is client reten- tion. Over the last 12 months, Flow also had ZERO client losses plus participated AND WON competitive pitches to retain major clients.”
Initiative:
“A theme that takes many by surprise. Initiative Australia annihilated records for +3 years in terms of momentum, recognition and industry- leading culture. We believe when you’re leading
the industry you have a
responsibility to transform it. From record new business, activating automation, funding fertility, to creating now-iconic campaigns ... we open-sourced all strategies that got us here, as to create change, you need to bring others with you.”
Top left & middle: The Flow team
MEDIA AGENCY OF THE YEAR FINALISTS