Page 19 - AdNews magazine Mar-Apr-May 2023

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INDEPENDENT AGENCY OF THE YEAR FINALISTS
The Royals
Match & Wood
Declining more pitches led to a better strike rate at winning new business. “We monitored our approach to ensure we weren’t wasting resources on chasing every dollar of new revenue. This involved scrutinising new business opportunities across more variables to better assess success probability.” And
The Royals believe success is
inextricably dependent on the happiness and wellbeing of
its people. “We believe in the power of a diverse and inclusive team to foster connection, collaboration, and better creative thinking. We pursue holistic wellbeing to create a sustainable creative culture that enables people to work at their best
and avoid burnout.”
Emotive
“An agency is only as good as
the people that power it. From day one Match & Wood worked
to build an inclusive agency representing the diversity and perspectives of modern Australia. 76% have one/both parents
born overseas, 1 in 4 speak a language other than English, 43% senior leadership is female (led by our fearless CEO, Lyndelle),
each person has completed 4.5 hours of diversity & inclusivity training, and we’re grateful to have LGBTQIA+ representation
at all levels.” The agency allows personnel from every level to play a role in new business. “In our largest pitch in 2021 one of our presenters was an Executive
(21 yo) and had been in the industry 3 months. She nailed it!”
Thinkerbell
A barnstorming year with strong growth better than the average COVID bounce back. “We’ve also diversified our offering this year – introducing a creative amplification and brand experience unit that have added creative and revenue strings to our bow. We’ve also broadened our base by blazing a pitch-winning trail with Wotif, US,
Breville, NRL and Church Road won in competitive pitches, whilst Alula, Dusk, Providoor, Ultimate Yoghurt, Jockey, Schmidt’s and YouTube kindly walked in the door. We’ve also said no to 9 pitches to keep
us fresh and firing for our existing clients. This adds up to a record amount of new business wins and revenue for the agency.”
“Our model is built off the proposition of ‘Measured Magic’ (marketing science meets hardcore creativity) and it drives absolutely everything - from our name, to our logo, to our titles, to our services, our weekly rituals, our invoicing and financial model, and of course our work. Whether you see us as a PR agency,
creative agency, or media agency it doesn’t matter too much to
us, as we kind of see it as all one thing. Our success is validation
of the model and it’s having an impact and the numbers prove it.” Job ad for a Chief of Staff: “WE’RE LOOKING FOR AN HR PERSON WHO CAN HELP US DANCE ON THE BAR AGAIN”