Page 22 - AdNews magazine Mar-Apr-May 2023

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SMALLAGENCYOFTHEYEAR(HEADCOUNTUNDER25) FINALISTS
Noisy Beast
This Is Flow
“Buy an agency during a pandemic, part ways with the largest client who’s the owner and shed two thirds of the staff. That’s what we did when we completed the MBO from Swisse (H&H Group). Taking the internal agency external and going back to our core origins of being a
fully integrated and independent agency.” Culture and People: “Contribute to your clients, your team, and communities which you work and in turn the agency will contribute to you. A culture of contribution has become our mantra ... we give brands a bigger voice, always have.”
ALL staff share up to 50% of the profits. “Flow saw an increase in pitch invitations by over 300% compared to the prior year, but more importantly, converting more pitches into an ever-growing client portfolio.” Wins include Carnival PLC (Princess Cruises, Holland America Cruise Line, Cunard and Seabourn
Cruises), John Deere, Workwear Group (King Gee, Hard Yakka), Sydney Kings, Riverina Dairy Co, Tilda Rice, and charity partners The Fathering Project and The Black Dog Institute, where CEO Jimmy Hyett helped raise over $200,000 for mental health jumping out of a plane at 15,000 feat in the CEO Skydive.
Match & Wood
Equality Media + Marketing
“An agency is only as good as the people that power it. From day one Match & Wood worked to build an inclusive agency representing the diversity
and perspectives of modern Australia. 76% have one/both parents born overseas, 1 in 4
speak a language other than English, 43% senior leadership is female (led by our fearless CEO, Lyndelle), each person has completed 4.5 hours of diversity & inclusivity training, and we’re grateful to have LGBTQIA+ representation at all levels.”
The agency has a ground-breaking workplace relations program called Equality Time, offering all employees a four-day working week at full pay; flexibility in where and when they work; skills-based training and career progression. EM+M is a major sponsor of
Women’s Property Initiative (WPI), a not for profit that helps provide homes for women who are at
risk of homelessness. As well as a financial donation of 10% of profits, EM+M donates expertise and time monthly to help raise WPI’s brand awareness and donations.