Page 30 - AdNews magazine Mar-Apr-May 2023

DIGITAL AGENCY OF THE YEAR WINNER
SPONSORED BY FOXTEL MEDIA
WiredCo
WiredCo. is the Digital Agency of the Year, winning against finalists CHEP Network, Digital Minds Group and Apparent.
The judges: "The focus on what they say 'no' to, while still driving business growth and a human-led work culture, was a standout among the entries."
WiredCo.: “When you start a digital agency, you may think about the services you offer and your work as your point of differ- ence. And while it’s tempting to think the only way to keep up in the digital industry is to move fast, at WiredCo. we respectfully say the most effective pace is to move at the speed of ‘human’.
“Humanly is the standard we review our work by, what we look for when we hire and how we look after our people and a question we ask our clients; are we moving digitally, humanly?”
Moving humanly also means saying “no” to unnecessary things, such as pitching and overworking.
“As an independent, we can do this. And by doing so we retained 100% of our clients, achieved 15 awards nominations and won three global accounts. But how, you ask?
“We’ve always believed that the most humanly thing we can do is to put our people first. And this year, we decided to refuse overworking by focusing on our clients and say- ing no to pitches. A way to get back to the fundamentals and peace of mind. As an indie, this was hard.”
One-hundred and thirty-two campaigns and 1,400 pieces of content delivered January 2021 to June 30, 2022.
“Our Open Like a Can of Worms value means we put numbers guys next to creative girls to keep it diverse. It means we seek out diversity of background, beliefs and skill to ensure we don’t become blinkered in our thinking and culture.” The team of 32 has nine nationalities, seven lan- guages. The leadership team is 66% female and 17% LGBTQI.
CHEP Network
The speed of human
“As clients attempted to adapt
to pandemic and financial uncertainty, CHEP proudly relaunched its brand under
the ‘new economy creativity’ positioning. Built off a deep research program on the changing nature of post-pandemic
customer behaviours, the enhanced offering helps brands find new sources of differentiation in a more competitive and challenging economic context, by combining the power of creative thinking with new world data and tech smarts.”
DIGITAL AGENCY OF THE YEAR FINALISTS