Page 31 - AdNews magazine Mar-Apr-May 2023

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Digital Minds Group
Apparent
“A stellar year of both performance and growth for the Digital Minds Group as a result of the agency’s clear focus and ROI-based delivery of results for clients through
the pandemic and post-COVID marketing environment. Digital Minds has always been proud of its
reputation and strong success in the travel and leisure category. During COVID, this required a rapid internal shift on category diversification focused on acquiring retail and eCommerce clients. Additional new client wins also secured in EdTech, Property and Automotive.”
“We’re obsessed with customer behaviour. Trusted by clients. Driven by results. And dedicated to our people. We’ve been weaving our signature ‘red thread’ through everything
we do to make us smarter and more efficient at delivering high
quality digital work at scale
and speed. During the judging period, we added 21 new client relationships. We’re proud to have won a creative pitch for Tourism Australia’s global social remit and a media pitch for Active Super.”