Page 76 - AdNews magazine Mar-Apr-May 2023

EMERGING LEADER OF THE YEAR FINALISTS
Elyse Foley
Elyse Foley, with only 10 months at Initiative, “has positively impacted our agency more than any other individual”. Pressured with the 2022 talent drought and ridiculously high salaries, Elyse created ‘career velocity’ to rapidly accelerate career trajectories with a nationwide career coaching
Michaela Drewe
Michaela Drewe at Spark Foundry saw an opportunity to drive progress when Toyota changed agencies for the first time in 24 years. She re-engineered what had traditionally been a trading led account to one that elevates strategic thinking across the board. This required bringing
Elliott Eldridge
Elliott Eldridge from Mindshare proactively recognised the need for significant structural change and pitched to the agency leadership how to broaden
the traditional definition of a strategist in a media agency, when the previous head of strategy went on parental
Jonathan Henshaw
Jonathan Henshaw at just 22 took a leap of faith and co-founded JBZ Digital with three others. Jonathan helped scale the agency quickly to employ over
10 staff and turnover in excess of $3 million in revenue within the first 12 months. JBZ Digital was acquired and merged as
Charlie Newton
Charlie Newton, JCDecaux: “His strengths include being empowering, empathetic, self-aware, collaborative, and a great communicator. He started with JCDecaux in 2018 during the acquisition of APN Outdoor and has risen from Account Manager to Group
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solely committed on building
the careers of those around her. Anunsung hero that deserves to be sung about, and who will never do it herself.
“Her achievements are countless, but won’t be found in trade press. (She) focused her efforts on elevating others.”
“Drawing on the understanding of the value derived by identifying audiences as people first and demographics second, Michaela led the development of a market- transforming segmentation project that cemented the customer first at every touchpoint in the business.”
the agency and leveraging the unique strengths of (the newly recognised) Tech, Creative, Data and Channel Strategists.
“This innovative consultancy approach has collaboration at
its core and is already delivering better and more effective work for our clients, faster.”
The program itself consists of: Accreditation, Evolve Sessions and Evolve Bootcamps.
The program has been designed to ensure that staff
can tailor it to their exact needs and focus on areas they want to improve in to make them more confident in their day-to-day roles.
their careers which means he’s developed a productive team with high outputs.”
Outside of his day-to-day
role, he is a passionate advocate for men’s mental health after recognising that too many Aussie men suffer in silence which can lead to dire outcomes.
plan helping employees identify their motivations, strengths, and passions to chart out a unique career path within the business. As a result 120+ employees were engaged and got excited about their career future.
“A selfless leader, not keen on individual accolades but
together a multi-disciplinary team across a village of agencies, to build a bespoke solution.
By bringing human insight and the power of data together, Michaela shifted Toyota out of the traditional car sales mindset and redefined their brand purpose.
leave. Even though everyone
in the Sydney strategy team
left the agency or moved on
to new roles within the agency or operating company with
the move, Elliott helped lead
the creation of the ‘Strategic Collective’- harnessing the collective curiosity of the best in
part of the launch of Ryvalmedia. Jonathan currently sits within the Executive Leadership team within Ryvalmedia as head of product and innovation.
Jonathan has spearheaded the creation of an industry leading bespoke training plan for the agency called Ryval Evolve.
Business Director on the Media Brands. “Charlie is an incredible, admired emerging leading within JCDecaux with his strengths being empowering, empathetic, self- aware, collaborative, and a great communicator. Charlie’s leadership qualities see him empowering
his team to support and develop