Page 9 - Print 21 Magazine May-June 2019
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Sign, display and wide format professionals won’t want to miss the afternoon session, Innovations in
the Signage Industry which will seek to identify new opportunities for growth – a topic which will be carried through to the final session for the day, Print – A Step Beyond, with researchers, manufacturers and new media specialists discussing how our knowledge, creativity and skill set can be applied to totally new opportunities in both the functional and virtual worlds.
Day 4, the final day of PrintEx, will look at the enormous opportunities in Government and Education, with a broader focus on building business through creative approaches and sales strategies.
The day starts with a dynamic Business@Breakfast session headlined by ‘Happiness Hacker’ Penny Locaso, who will challenge the ‘busy’ epidemic with her alternative strategy of ‘Intentional Adaptability’ – a skill she argues is vital to
thriving in the age of exponential technology.
The morning session will feature Mark Roberts, General Manager of Mail Products at Australia Post, telling visitors about new and different opportunities to deliver value via mail, followed by a lunch time keynote from Pat McGrew, known best perhaps for her role as the host of PrintSampleTV, who will talk profitability with her presentation on Developing
a Workflow Mindset: Picking up Money from the Production Floor.
After lunch, Deborah Corn from Print Media Centr
is back with more wisdom from the Printerverse, helping visitors identify Three Ways to Create New Print Business in Unexpected Places, then Pat McGrew will close out the day, and the show, with a practical session which to help businesses rethink the way
they equip their sales team, with How to Create Print Samples that Sell.
13-16AUGUST2019 | SydneyShowground,SydneyOlympicPark
Announcing the line-up for the Forum Series, CEO of show organiser and co-host Visual Connections, Peter Harper, says information and education are vital to help businesses meet the challenges of a dynamic and competitive sector.
“The PrintEx Forum Series is designed to complement the contribution of more than 100 exhibitors who will be showcasing their products and services on the exhibition floor at the Sydney Showground,” he says.
“The Forum sessions will allow visitors to draw on
the knowledge and experience of the experts as
they discuss current trends, predict future trends and expand on new ideas and opportunities for businesses across the sector, while the daily themes and associated Market Stall display will demonstrate those ‘opportunities in action’.”
Bringing all these things together in a B2B environment all under one roof is a well-proven formula, with both exhibitor and visitor feedback from previous PrintEx, PacPrint, Visual Impact and international shows like drupa consistently rating the trade shows highly for ROI.
Just two years ago, more than 10,000 industry professionals attended PrintEx’s sister expo, PacPrint17, in Melbourne, with a staggeroinng 81.29% giving the show a ‘high’ or ‘very high’ rating for satisfying the purpose of their visit – looking for new products and keeping abreast of industry trends running ‘neck and neck’ for the most important objective.
“While it may be more difficult than ever to take time away from your business, the ability to step back from the coal face, reflect on your business and the wider market, and gather new information, ideas and contacts has perhaps never been more important,” Harper argues.
PrintEx 19 is co-hosted by Printing Industries and Visual Connections and will be held at the Sydney Showground, Sydney Olympic Park, from 13 –
16 August, 2019. Those planning to attend the show can register via the easy online registration, take advantage of special PrintEx show deals for travel and accommodation, and find out more about the show on the PrintEx website.
Bookings for Business@Breakfast sessions will also be open on the site soon, with attendees this year asked to contribute $25 a head for the continental breakfast and keynote address, with all funds collected to be donated to charities Man Anchor and Share the Dignity.
P: 02 9868 1577 E: exhibitions@

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