Page 90 - Australasian Paint & Panel Nov-Dec 2022

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2022 WINNER
PAINT&PANEL NOVEMBER / DECEMBER 2022 WWW.PAINTANDPANEL.COM.AU
DIGITAL EXCELLENCE
WINNER
JOHN AND SARAH KARAVASILIAS ARE YOUNG ENOUGH THAT EMBRACING DIGITAL SOLUTIONS IS SECOND NATURE. THEY CERTAINLY MAKE THE MOST OF ITS ADVANTAGES.
J OHN STARTED OUT IN A small shop but now runs a huge operation repairing over 150 cars a week. That simply wouldn’t happen without embracing all the digital tools now on offer in the collision industry. MPSR rely on iBodyshop for quoting, workshop management, customer communication and keeping an eagle eye on every as- pect of the business. There are flat screen televisions throughout the offices and workshops and each staff member
has a Samsung tablet for mobile access. The couple utilise the HubSpot digi- tal platform to manage customer sur- veys and collect customer data. With so many customers in and out during the day the business has an an in-house IT staff member who has generated a check in process for everyone who vis-
its the site. They provide their details and are emailed out essential safety information.
MPSR use Standowin IQ. Not only does it retrieve the colour formula but is also has other capabilities such as re- porting; job management; job costing / price management; and linking to on- line training and accessing data sheets.
“This program generates reports for us to analyse usage and wastage. We have conducted meetings with our head painter from this data and adjusted our process and inventory.” Sarah says.
The couple fully understand the im- portance of social media and marketing the business. A sponsorship with the Sydney Roosters is thoroughly lever- aged through regular competitions on social channels. MPSR employs the ser-
vices of Collabrium, a digital marketing agency who have developed their im- pressive website.
There’s aren’t many, if any, collision repairers with a following of over 4,000 in Australia. They use Facebook to pro- mote the professionalism of the compa- ny, introduce staff, and generally en- gage with followers outside of the Roosters and Michael Pengue boxing sponsorships.
Running such a large operation with over 50 staff would entail even more staff in a pre-digital age. John and Sarah are ambitious for the business and in- vest heavily in digital solutions which they use to maximum effect.