Page 12 - Food & Drink - June 2018

SHOW WRAP
MORE than fifty Australian companies headed to Shanghai to exhibit at SIAL China over three unusually hot days last month.
Food South Australia facilitated the Australian pavilion at the international show, which took place from 16-18 May, and Australian food and beverage products being exhibited included seafood, honey, almonds, snacks, dairy products, organic foods, pasta, olive oil, crackers and beverages.
Bickford’s Group, Mori Seafood, and Honey Australia, were among the exhibitors, and the Australian Minister for Trade, Tourism and Investment Steven Ciobo, also attended the show and visited the stands of several Australian exhibitors.
Food South Australia CEO Catherine Sayer said the minister met with Australian exhibitors to find out about their activities China market.
“It is always great to have a minister come and see what companies are showcasing, and it was particularly important to show him how the Australian branding had been applied.
It was great to have him at the coalface,” Sayer said.
Sayer said the Australian Pavilion continued to grow in 2018, and has more than doubled in size to over 360 square metres over the past two years, with Australia in the top 10 countries in terms of floor space this year.
“The use of the Australia brand so that all exhibitors came under the same banner was really well received,” she said.
“When we participate
in international activity, Australia is the strong brand that needs to be used to bring us all together and this was applied to the show.
“We were again positioned at the entry of the stand
and the strong Australian branding was eye catching.”
Meat & Livestock Australia also had 19 Australian meat export companies exhibiting at SIAL China on its
stand which spanned an area of 330sqm.
SIAL China turns up the heat
The Australian Pavilion at SIAL China hosted a strong Aussie contingent, and trade minister Steven Ciobo, writes Amanda Bryan.
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