Page 16 - Toy & Hobby Retailers Magazine Feb-Apr 2020

LICENSING NEWS
FROM INSIDE THE LICENCE
4TOP POSTS
Aussie YouTube brothers land Jazwares for toys
The most read story on
the #ToyHobbyRetailer website in 2019 was: Meet @ officialblueytv, preschool’s
next Aussie superstar! The #Bluey property has absolutely skyrocketed in 2019, warming millions of hearts across the globe -
so it’s no surprise
that this story
has topped the
list. Toy & Hobby
Retailer is excited
to see where this
fantastic Aussie
property goes in
52020 and beyond.
"We surpassed the goal of 10,000 products earlier than we expected." @ toysrusaustralia has
witnessed significant increases to visits to its website during the festive season shopping period. Over the past two months, organic shopper visitor numbers to the website have increased by 1000 per cent according to the business' data.
Nickelodeon Australia launches eco-friendly JoJo Siwa fashion line
JAZWARES was appointed as the master toy partner for Australian YouTube brand CKN Toys in December.
Australian licensing agency Haven Global brokered the deal which will see collectible figures, vehicles, play-sets, compounds and a recognisable ‘Smasher’ hit shelves around Easter in 2020.
The toy deal comes after Haven secured a content partnership with Nickelodeon Australia in October, which will see the entertainment business produce original content in the same vein as the brothers’ YouTube channel.
Building on this deal, the Jazwares toys
will appear in not only Calvin and Kaison’s YouTube videos, but also in their upcoming series on Nickelodeon which will air in Australia, the UK, and Canada.
Jazwares CCO Laura Zebersky said that the business is excited to bring the content to life through toys.
“Calvin and Kaison are a very special new addition to our portfolio.
“Their adventurous spirit and unique way of connecting with kids around the world, made them a perfect fit. We’re thrilled to bring them to aisle globally in alignment with Nickelodeon’s content schedule,” she said. ❉
NICKELODEON Australia teamed up with Gold Coast Fashion
label Jnr Nation in January to launch an eco-friendly JoJo Siwa kids’ apparel collection.
The line includes party dresses, skirts, leotards, leggings, swimwear and more and is all handmade in Australia with eco-friendly fabrics produced from recycled plastics.
The line is Nickelodeon’s first sustainable apparel range to go to retail globally.
ViacomCBS VP of consumer products and retail marketing APAC
Claire O’Connor said that the business is thrilled with the collection.
“We are thrilled to be working with Australian fashion label Jnr Nation, and the fact that this new collection is made with fabrics from recycled plastics will connect with many Australians who are putting sustainability top of mind.
“Sarah has done a fantastic job translating JoJo’s unique style
into show-stopping garments and accessories that are sure to catch the eye of young Siwanatorz around the country,” she said. ❉
16 TOY & HOBBY RETAILER FEBRUARY / MARCH / APRIL 2020