Page 12 - Toy & Hobbly Retailer Magazine August-October 2019
P. 12

LICENSING
AUSTRALIAN PERSPECTIVE
Licensing Down Under
“In June and July, we will see a turnaround for licensed toys with several strong movie based toy licenses.” – NPD Australia
LICENSED TOYS ACCOUNTED FOR
29 PER CENT OF DOLLAR SALES IN AUSTRALIA.
Compared to 13 other countries NPD tracks globally,
29 per cent is the second highest share of licensed toys.
40
30
20
10
0
“Although value for licensed toys declined, 10 out of 13 supercategories’ average prices recorded growth vs the same period last year. The overall average price for a licensed toy grew by +11% – NPD Australia
12 TOY & HOBBY RETAILER AUGUST / SEPTEMBER / OCTOBER 2019
LICENSED TOYS MADE UP
29 PER CENT OF TOTAL
TOY SALES IN THE YEAR TO MAY 2019.
29%
71%
licenced non-licenced
“Share of licensed toys in YTD May 2019 maintained compared to same time period last year, but compared to 2017 the market down three share points.” – NPD Australia
THE TOY STORY LICENCE HAS CLIMBED
UP THE DOLLAR RANKINGS
IN THE LEAD UP TO THE TOY STORY 4 RELEASE.
2
6
35
Dollar rank May 2019
Dollar rank April 2019
Dollar rank March 2019
29% Australia
Percent


































































































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