Page 13 - Toy & Hobbly Retailer Magazine August-October 2019
P. 13
TOP FIVE - DOLLAR GROWTH
DOLLARS ADDED JAN-MAY 19 VS. JAN-MAY18
4 3.5 3 2.5 2 1.5 1 .5 0
Properties
“Top four dollar growth licenses are taken up by film properties, with Ryan’s World in fifth place. Harry Potter continues to dominate - being a popular licence that appeals to not only the younger fans, but also the older fans. It’s been 18 years since the first movie was released and 22 years since the first book was published.” – NPD Australia *How To Train Your Dragon
“Licensed toys are an important part of the toy landscape in Australia. It had been challenging for licensed toys, particularly in 2018 as branded toys like Lol Surprise! were pivotal in driving change in the market.” – NPD Australia
OVERALL LICENSED TOY SALES IN AUSTRALIA HAVE DECLINED
BY 10 PER CENT
COMPARED TO 2018.
10%
ENGAGING ENTERTAINMENT
“TV/DVD/Digital, Movie, Video Games related sales accounted for slightly over 40 per cent of dollar sales for toys.” - NPD Australia
7% 15%
54% 24%
Brand and non brand TV/DVD/Digital Movie
Other
NPD Australia | Retail Tracking Data | Retail Sales Value, YTD May 2019 vs. YTD May 2018
AUGUST / SEPTEMBER / OCTOBER 2019 TOY & HOBBY RETAILER 13
Harry Potter
HTTYD*
Fortnite
Toy Story
Ryan’s World
Millions
