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www.adnews.com.au | March - April 2022 5
24METAVERSE TRANSCENDED
A gold rush, with digital players hitching up virtual wagons to conquer a new advertising frontier?
48
Contents
MARCH-APRIL 2022
Regulars
8 BEHIND THE COVER: Showpony’s creative journey to produce a high impact AdNews magazine cover about the “hyped but equally mysterious” metaverse.
44 MEET THE TEAM: The Yahoo team has been growing its footprint and has its eye on further growth.
40 PROFILE: M&C Saatchi’s Mandie van der Merwe is the AdNews Emerging Leader. She speaks about her career, challenges for the industry and goals.
11 TALENT: The arrival of COVID-19, and restrictions on physical movement, has been both an opportunity and a curse.
37 SPOTLIGHT: AnalogFolk launched in 2008 when the founders spotted a gap in how brands and businesses were marketing themselves.
Creative
48 CREATIVE REVIEW: The big ads. Thoughts on some of the most played commercials during the Australian Open.
Online
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