Page 17 - Adnews Nov-Dec 2022

training and advancement opportunities. Another key issue will be ESG – and how the media sector at large can become a better corporate citizen. We’ve made some strong strides in this area by reducing our own environmental footprint at the Foxtel Group in line with our sustainability goals and are also committed to use our reach and programming to raise awareness of environmental issues. I believe coming into negotiations for 2024, it will be critical to have your house in order or at least a detailed plan for change.
Our mantra for 2023 will be three key words: Watchability, Connectivity and Useability. This means providing the best viewer experience, making data work-harder to empower intelligent media decision-making, and of course delivering the most effective advertising environments to our partners.
Sally Kissane, CEO, ANZ Ogilvy Network
2022 summed up in a word: “bumpy” T2023 prediction: “bumpy”
he last few years have challenged our industry in more than any other
over the past decade. Some changes have been great, others not so much. Hence the word ‘bumpy’.
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