Page 19 - Adnews Nov-Dec 2022

marketing and investment decisions. This journey took off to a good start in 2022, with greater gains to be made in the coming 12 months.
3. The focus on talent attraction and retention will intensify, empowering us to become not just better employers and colleagues, but also better com- munity contributors.
Expect to see: - Looking after, protecting and supporting the people we work with; - Initiatives that provide stronger foundations and support for new talent to succeed in our industry; - Continuing to build a DE&I industry.
4. Zeroing in on measurement: an overhaul of industry audience meas- urement/metrics, new audience data and attention metrics. Our industry has been working towards many of these for some time, and 2023 will be the year changes start to come into effect. What of the broader con- ditions in which we’re operating? The recent Federal budget announce- ments outlined a challenging economic outlook with high inflation and cost of living increases, inconsistent supply chains, dampening consumer confidence and uncontrollable global factors.
While these conditions will lead to a softening of marketing invest- ment, particularly from global brands, we know from experience that our industry will tackle adversity and challenges with unity, innovation, and a change-making attitude.
(Below) Laura Aldington and Virginia Hyland. (Left) Sophie Madden
Laura Aldington, CEO Host/ Havas, and Virginia Hyland, TCEO Havas Media Group
his is always a strange time of
year for reflection, coinciding with most people nearing peak exhaustion as Christmas looms like a shimmering yet still slightly too distant finish line.
There is no doubt, 2022 has brought its fair share of challenges, but compared to navigating a global pandemic with its associated restric- tion, isolation and collective stress and grief, it’s been a relative cake- walk for us.
Winning one of the most hotly contested pitches of the year and being appointed global agency of record for Tourism Fiji across our
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