Page 73 - Adnews Nov-Dec 2022

office with a dual personality. Much like the Australian mullet, this office is business up front and party at the back.
The agency’s semi-connected reception area and boardroom present a corporate classy look-and-feel which matches the company’s branding - simple black and white colour tones, with sleek and stylish furniture.
“The front reflects the Hulsbosch brand and our client’s expectations of us,” Jaid Hulsbosch director at Hulsbosch said.
“But behind the door, in the creative studio is where the magic happens - it’s a completely different atmosphere. Colourful, creative, excitement!”
Past the agency’s corporate entrance the Hulsbosch office is teeming with creative ideas, which to an untrained eye may look messy, but the designers would disagree... it’s all a part of the creative process, an organised chaos.
Having reached 40 years of operation, whatever the agency’s process, it's surely working.
“The end goal for our office layout was always (and still is) about maximising creative collaboration,” Hulsbosch said.
“We have collaborative spaces for the team to get together or quiet spaces for them to work alone if desired.
“There are two dedicated spaces where we collaborate as a team and with clients on creative ideas and explore brand and design opportunities. These spaces are purpose built for conversation, ideation and inspiration.”
Art deco meets industrial
Aesthetically full service advertising agency Spinach wanted to create a relaxed club feel, a softer, more stylish version of the TV series
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