Page 71 - Adnews Nov-Dec 2022
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www.adnews.com.au | November-December2022 71
WORDS BY
ASHLEY REGAN
Regular
Better Workplaces
The talent crisis and employee preferences for WFH means workplaces need to utilise office spaces as a tool to connect with staff. In Better Workplaces, AdNews looks at how agencies use office design to entice staff to come in and create a company culture worth staying for.
Designed by and for a creative agency Through the elevator doors on level four, you arrive at Thinkerbell’s new North office, but unlike typical offices, guests are greeted by two front doors, one green and one pink.
Which would you pick? The measure door which is green? Or the magic door which is pink?
Paul Swann, executive creative tinker at Thinkerbell, told AdNews: “The two front doors are embed- ding our brand’s notion of duality from the outset, as we have the thinker and the tinker, the pink and the green.
“We all come into the same office every day and it just felt like it'd be interesting to give people a choice.
“We're a creative business and we wanted to challenge conven- tion from the outset.”
Thinkerbell, Redfern, Sydney.
