Page 77 - Adnews Nov-Dec 2022

EMMA LOGAN•DIRECTOR OF MEMBER ENGAGEMENT AND EVENTS
What do you love most about your role?
I feel privileged to be able to connect and collaborate with the fast-minds and great leaders of this industry. I don’t take for granted the breadth and caliber
of the people I get to work with and genuinely enjoy nurturing old relationships and fostering new ones. I’m then able to join the dots for people by connecting them to one another and watching their relationships grow.
I work in a small and dynamic team, which means we can really make an impact. We get the opportunity to work with members and bring to life the power of the collective, as we can really make a difference when we collaborate as an industry.
What attracted you to AANA?
I had deep admiration for RESET
– AANA’s flagship marketing conference - and I knew I wanted to be part of an organisation that created content of that caliber. The opportunity to “reset” RESET in
2020 and take this conference to next level is hugely exciting.
For over 90 years AANA has had a strong, loud voice that inspires people and moves the industry forward. We can help influence and change the industry for the better and that really inspires me.
What’s got you excited about 2023?
With the recent reinvigoration of the AANA and our plans to take flight, what’s not to be excited about? There are so many big, exciting initiatives that we have planned in 2023 you’ll just have to watch this space... One of them is RESET – it will be our biggest event yet. We will not be shying away from bringing in global talent and thinkers to challenge, provoke and inspire the industry.
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RICHARD BEAN•EXECUTIVE DIRECTOR OF AD STANDARDS
What is the best part of the job?
Apart from my great team, I’d
say it’s working with the Ad Standards Community Panel. They are an incredibly diverse, interesting and articulate group who approach their work with a real sense of responsibility to the whole community. They play a crucial role - having a decision- making panel of citizens with no connections to the industry gives ad regulation in Australia that critical element of independence.
What have you learnt from working at Ad Standards?
As an ex-government regulator, I was impressed at how efficient and effective industry regulation can
be! If you have a complaint about an ad, you’ll have a response almost immediately and if it raises an
issue under one of the advertising codes, a resolution in a few weeks
– including the ad taken down or modified if it’s found in breach.
What are you looking forward to in 2023?
First up is working with Josh as the new CEO, who brings with him terrific energy and enthusiasm
as well as a great combination of skills and experience. We’ll also be welcoming some new members to the Ad Standards Community Panel, expanding the membership to be even more representative of the diversity of Australian society. One of
our challenges for the year ahead is making sure people know we’re here to help and we’re very excited to be in the process of developing a new public awareness campaign that we hope the industry will get behind.