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MEGAN MCEWIN•DIRECTOR OF POLICY AND REGULATORY AFFAIRS
What do you love most about your role?
I work with members and the wider industry to set minimum standards for advertising and
also shape policy on diverse issues from data collection and
diversity to what industry can do
to support government efforts
to reduce obesity. I love working with the smart, creative people in our member companies and I also love being in a position to help the industry make a positive difference. When we changed the AANA Code of Ethics to ban harmful gender stereotypes and the use of sexual appeal for unrelated products or services, it gave a voice to women and girls everywhere who want
to see positive representations of women in media.
What attracted you to AANA?
Coming from the telco sector, it
was the quality, breadth and global nature of the work that attracted me to the job. Finding the industry to be so open to new ideas and leading change has been an unexpected bonus.
What issues are you focused on for 2023?
Priority projects for 2023 are conducting a public review of
the Environmental Claims Code, achieving ad tech transparency, advocating for data collection rules that both protect privacy and enable online safety and ensuring the self-regulatory system is maintained.
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GAYE STEEL•CAPABILITY DIRECTOR
What do you love most about your role?
It is a gift to be a leader and educator, sharing knowledge to inspire others to dream more, learn more, do more and become more. I couldn’t be prouder of
the AANA Capability Programs, developing the next generation and embedding marketing and leadership capability.
What attracted you to AANA?
Coming from dynamic global blue-chip FMCG and retail multinational environments,
I have been privileged to lead and develop multidisciplinary cross-functional teams, entrusted with some of Australia’s most
recognisable brands. The AANA entrusted me to apply my
deep marketing and capability expertise to design and develop the AANA Capability offer and deliver the end-to-end capability ecosystem and client service delivery. I was super excited
to be handed a blank canvas when I joined knowing the broad industry impact that would follow.
What issues are you focused on for 2023?
Priority projects for 2023 are designing the AANA Code Continued Professional Development Accreditation and continuing to work with brilliant strategic partners to upskill and
inspire tomorrow’s marketing leaders. We are currently hiring members for the AANA Capability Team and would love to invite people to apply and join us for this next exciting phase of growth.