Page 18 - Australasian Paint & Panel magazine Jul-Aug 2021
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News • In Focus
PAINT&PANEL JULY / AUGUST 2021
SUCCESS SUMMIT
IT WAS FANTASTIC TO FINALLY BE ABLE TO HOLD AN INDUSTRY EVENT ON FRIDAY 28 MAY AT THE MONKEY BAA IN DARLING QUARTER, SYDNEY.
S
ADLY THERE WERE A FEW
empty seats because of the Victorian lockdown but there was a great turn out from re- pairers and suppliers from the rest
of the country.
The day was called Success Summit and
each of the presentations complimented this theme. Everyone we spoke to was ex- tremely impressed with our keynote speaker Sonia Friedrich, a behavioural economist who made us all think differ- ently, by explaining the way the brain op- erates and its resistance to change and its innate fear of loss. She discussed ways to upsell to customers, to make them feel like they were getting great value from a service and also ways to motivate a team.
Friedich also talked about the immense value in reducing friction points in the business from operational friction points within the business (by engag- ing team members who will then be less resistant to change) to friction points from a customer’s perspective. Her presentation resonated with every- one so much that it was referred to in every presentation that followed.
Marcus Hofmann, product and sales experience manager from Volkswagen took to the stage next. His presentation offered many valuable technical in- sights into the Volkswagen group range. He began by looking at the Volk- swagen platforms and explaining the strategy and advantages of MQB, MLB
and MSS platforms and later the MEB electric drive platform. He discussed some of the ADAS systems onboard and stressed the importance of calibration. He also made a convincing case for us- ing OEM parts, especially windscreens, in the context of ADAS Systems. Natu- rally there was a section on electric ve- hicles and the challenges that these will pose to the repair community.
Our next session was a case study called Growing a Collision Repair Busi- ness. Steve Davies of Northside Smash Repairs in Queensland and Gene Finn from Finn’s Bodyworks, Launceston were interviewed about their success by Max My Profit director Ben Fewtrell. Both Davies and Finn gave a ‘warts and
