Page 58 - Print 21 July-August 2019

L!VE Forum
Unpacking the packaging
print opportunity
The Print21 + PKN LIVE annual conference, specially curated for the packaging print community, will take place on 12 August in Sydney. With strong industry support and a stellar line-up of speakers and panellists, the event is shaping up to be a calendar highlight.
last year, headline sponsors HP
and Currie Group; gold sponsors Matthews, Kodak, APPMA,
and Spicers; and silver sponsor Dreemar have come on board with enthusiasm. Blue Star Display is sponsoring the lunch and EFI the networking drinks, so everyone will be well fed and watered during the networking sessions.
Design for engagement
A deep-dive into consumer and design trends will set the big-picture context, with top creatives Annette Harcus of Harcus Design and
Mikey Hart of Hulsbosch sharing their insights on design directions informing brand owners’ packaging choices and print executions.
Hart will take a look at how global brands are making strides in the sustainability sphere, and have the power to make meaningful change in the world, while Harcus will
look at packaging as a full sensory experience and the part print plays in delivering this. Steve Jackson, executive director of Schawk will also weigh in on this topic, exploring how colour amplifies brand meaning.
.../ continued on page 60
Packaging is a powerful medium, an increasingly valuable consumer touchpoint. The emergence of new technology is seeing
the printed pack transforming into
a digital data carrier and brand identity protector, while driving consumer engagement and delivering shelf appeal.
Print21 + PKN LIVE 2019 will unpack the possibilities inherent in packaging print. Now in its second year, this not-to-be-missed forum will examine new developments in printed packaging from the perspective of designers, brand owners and printers, and take a closer look at the trends and technology driving change in this dynamic sector.
At this year’s forum, to be held at the Monkey Baa Theatre in Darling Harbour, leading lights from both industries will guide print business owners and managers through
the theme of New Frontiers in Packaging Print.
58 Print21 JULY/AUGUST 2019
Expert
insight and analysis into emerging print packaging opportunities: LIVE 12 August
The full-day event will see speakers and panellists explore developments in packaging print design and technology that are helping brands push boundaries in consumer engagement, and deliver brand protection and sustainable packaging solutions.
The audience will include a mix of brand owners and managers, pack and brand designers, packaging
and label converters and printers, commercial printers considering the packaging opportunity, and printing technology suppliers.
“Print21 + PKN LIVE is the ideal place to network with your fellow printers and converters, and to hear from the industry’s best and brightest on the future of packaging print,” says Lindy Hughson, publisher of Print21 and PKN. “Last year’s forum was a real success, and we expect this year’s to be a valuable experience for all who make the journey.”
Following the successful inaugural LIVE packaging print conference