Page 17 - Food & Drink Magazine October 2019

renewable resources and efficient energy usage from the initial procurement stage through to supporting a market for materials made from recycled goods. The focus is on building a low-carbon and ultimately climate-neutral circular economy and, through even lower carbon solutions, this helps to significantly reduce carbon emissions from our economies,” Pooch says
Ohm says the accelerated focus on waste and packaging in recent years is welcomed, but education is still needed.
“When we look at sustainability and packaging, there is a huge focus on the end-of-life. The concept of a circular economy is new thinking for many, and we see this as an opportunity to develop consumer’s understanding around the importance of the creation stage of the packaging lifecycle.
“Managing consumer expectations can also be tricky. The inside of the carton is the colour of the cardboard, not white like most consumers are used to,” she says.
Girgis highlights that the company completed its due diligence to ensure product quality, freshness and food safety were not compromised.
Ohm says the trials were extensive. “Shelf life trials, transport trials, you name it. The packaging is slightly softer than traditional packs, so we had to ensure it could deliver the same level of integrity,”
she says.
Both Tetra Pak and Brownes
view the project and their relationship as a partnership. For Ohm it represents a best-in-class partnership.
“We have worked together like a hand in the glove. It was very high on Tetra Pak’s agenda to launch this in Australia, and
“ There is a lot of emphasis on the importance of recycling, but less so on how we can make products more sustainable from the beginning. We wanted to improve the sustainability of our packaging across the entire lifecycle...”
given our history as an innovative business, we were glad to be the obvious partner,” she says.
Pooch says innovation is critical to the food industry and that Tetra Pak is, “continually looking at ways to help manufacturers produce their products using less energy, less water and minimising waste.
“In our packaging, we seek to use the minimal amount of raw materials without compromise to food quality and safety”.
DAIRY PROCESSING
www.foodanddrinkbusiness.com.au | October 2019 | Food&Drink business | 17