Page 42 - Australian Photography Dec 2020

video, it’s time to share it. When I started out in video production my usual delivery format for clients was a VHS or Betacam copy, but we have come a long way since then and even physi- cal delivery seems like a distant memory. These days, delivery is almost exclusively digital.
When you export your video from your editing software you will be given many options. The most compatible format is going to be MP4. It can be played on a Mac or PC, is generally great quality, but is also quite compressed which keeps the file size down. Programs like Adobe Pre-
SHOOTING VIDEO: HOW TO GET STARTED
RIGHT: For this shoot I chose to use an electronic slider, which slowly moves the camera while filming and allows you to create smooth and subtle movements. Electronic sliders are also really effective in helping you achieve that “cinematic” look.
10DELIVERY
Once you have finished your
miere will give you the option to export your file for a spe- cific platform, such as YouTube or Vimeo. This will opti- mise the image and playback for its intended destination. For archive or broadcast, you may choose to export in a format such as Quicktime Prores. This is the format I use to deliver Snap Happy to Channel Ten.
NOW, GET OUT THERE AND SHOOT!
As a photographer, you have the technology in your hot little hands to create some great video content, and it’s never been easier. Yes, there is a learning curve but trust me, it’s a fun one. Besides, you are halfway there. To help you on your journey, there are many great online resources and you are sure to find some tutorials based around your specific camera system. Good luck, all the best and happy shooting! ❂
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