Page 26 - Australasian paint & Panel Sep-Oct 2021

Digital marketing
26
PAINT&PANEL SEPTEMBER / OCTOBER 2021
IF YOUR LOCAL COMMUNITY WAS TO SEARCH ON GOOGLE FOR A LOCAL SMASH REPAIRER – DO THEY FIND YOUR BUSINESS, OR THE COMPETITION? STACIE CHALMERS FROM DIGITAL TLC IS YOUR GUIDE TO GOOGLE.
WHY GOOGLE MY BUSINESS GETS YOU MORE CUSTOMERS
A
ND IF THEY DO FIND YOUR
business, are they given a reason to call your shop and
a quote?
Knowing how to show up for “Smash
Repair” in Google is a common chal- lenge that most repairers are faced with – so if you’re wondering how to do this, you’re not alone. You’ll be pleased to know there is a way, a relatively easy way, with a Google My Business Profile.
If you haven’t already done this, you’ll learn how to in this article. And if you have set up your profile but you’re not sure how to make the most out of it we cover that too.
Below is a screenshot from my results when I typed into Google “Smash Re- pair Cattai”
As you can see the top four results are pulling in information from Google My Business. I can see their star rating, sub- urb, phone number and a review. The top one is an advertisement, but the following 3 are all organic listings that you can do too if you set up your Google My Business profile correctly.
WHY GOOGLE MY BUSINESS
Your Google My Business listing is a free business profile that enables customers to find you on Google through search and
on Google Maps.
Google is the most wide-
ly used search engine, owning 88% of the search engine market. Your cus- tomers will be looking for a local smash repairer so
it’s important to make sure that your lo- cal community can easily find your busi- ness when searching on Google.
Google My Business is a relatively easy way to boost your profile on Google and get on the front page for local searches. Yes that’s right, front page right where your customers are looking.
HOW TO GET YOUR FREE
GOOGLE MY BUSINESS PROFILE
So now you understand why it’s so im- portant to set up a Google My Business p1rofile, let’s look at how to get started.
The first step is to go to: www.google. com/business
Click on “Sign In’ top right to login into
your Google Account or create one if
you don’t already have a Google account.
3Then search for your business. Either claim your business or create a pro- file by filling in the details. Review and c4onfirm all the details are correct. Verify your business – this is an im- portant step.
5
Important note: Anyone can create a Business Profile – this can be done by a complete stranger. This is why its impor- tant to create a Google Business Account – it will give you the ability to edit your profile and give you access to other free features to boost your profile on Google and help your business.
get
Create a Google My Business account
to manage your business profile.
2