Page 4 - Unum 2024 FW presentation
P. 4

2023 Review  unum









                                   oct                               oct                               dec
                                   24                                 18







          Virtual Benefits Fair              One-on-One Consultations          Website Promotion

          Visits to the Financial Planning   Portland                       4   Personal Finance:
          Ameriprise room: 256               Chattanooga                0      Personal finance involves
          Videos viewed by visitors: 19      Columbia                      1   managing money to meet your
          Actions taken by users: Clicks on
                                             Worcester                    0    long-term and short-term
          call to action buttons: 22
          Clicks on website in contact                                         goals. It includes budgeting and
          information: 3                                                       saving, creating an emergency
          Clicks on Apple app store button: 1                                  fund, paying off debt, saving for
          Clicks on Google Play button: 1
          Features used:                                                       retirement, and much more.
          Clicks on FAQs and tips: 15




           Website Metrics
             January 2023 — November 2023

             1,450 visitors
                 Measures how many individual people, devices or IP addresses viewed the website
                 in a specific period.
             10,488 page views
                 How many times a webpage loads or reloads, regardless of how many times a single user
                 views a page in any amount of time.
             9 minutes
                 Average time on site.

             Top themes explored
                 Personal finance, Investing, and taxes.

             18 inquiries
                 Through the website to our practice.
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