Page 14 - Best Quick Read-2025

Cons:

1. Selling to businesses is much harder than selling to

consumers and requires a well-seasoned salesperson to

acquire the clients. This business model seems to attract
people that are more on the technical side, they have a

huge learning curve on the marketing side and usually

fail because they dislike sales. Companies that sell SASS

products bombard their list weekly with the latest and

greatest new products. Many people on their list never
sell even one client but keep buying the products hoping

for the magic push button product which will bring

clients begging to pay them. Sorry, that’s never going to
happen, if you don’t enjoy sales, this isn’t for you!

2. Retaining clients can be a major problem.

Developing a good relationship with the clients is key.

You must perform and bring in the results they want or
you’re gone. I have a friend who lost 35 out of 37 clients

in March of 2020 because of Covid-19. Sometimes

Google or Face Book will throw a wrench in your
marketing by changing their algorithms without notice.

The result can be devastating overnight.