Page 86 - Zero is Possible - Volume 3

Nigeria logistic
Road Safety
NIGERIA Cement Drivers guiding drivers

Opportunity
• Real-time communication
group: shares road alerts
Unsafe driving behaviors, like
and safety tips instantly.
harsh braking, speeding, and
fatigue,were key accident
contributors. A peer-led Cost: 0 CHF
approach was introduced Timeline: Started in 2025
to turn lessons into action
through mutual trust, Results
experience-sharing, and The initiative delivered
driver-driven change. strong behavioral and safety
improvements across the
Solution board.
Lolu Alade-Akinyemi A peer-driven initiative • -422% reduction in
CEO was launched to connect violation rate (from 45.9 in
drivers with one another, 2024 to 8.8 in 2025)

strengthen safety awareness, • 334% drop in high-risk Transporters Drivers Awarded
and promote safe drivers (from 13.9% to 3.2%)
behaviors through open • +55% increase in award-
communication and shared winning transporter drivers
experiences. (from 9 in Q4 2024 to 14 in
• Peer-to-peer learning: Drivers Q1 2025)
lead group discussions • –33% reduction in critical
Osaze Aghatise based on real violations and road incidents (from 6 in
Logistics Director lessons learned 2024 to 4 in 2025)

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