Page 34 - SFHN Dec 2020

Florida’s Resource for TM
Medical & Business
Cannabis Developments

PO Box 812708
Boca Raton, FL 33481-2708
Phone: (561) 368-6950 Back Cover Story: Family, Premium Product

Website:
www.cannabisnewsflorida.com at the Heart of The Flowery’s Success

CHARLES FELIX
CAROL FELIX Continued from page 36 larger company, we get to pick and choose
Publishers “The better the flower, the better it is for where we want to focus.
the patient.” “Since it was patients’ #1 request, we
NANCY LAMMIE The Flowery’s product is grown 100 per- started there,” she added. “We don’t want
JMC Graphics cent indoors, and takes advantage of to overcommit and under deliver—every-
Art/Production another family member’s ingenuity to keep thing we’re doing, we’re doing thoughtful-
its plants healthy. ly and with a plan.”
JUDY GRAMM The Flowery currently delivers to
Editorial Manager “My uncle has a patent on a product he
created, which, in layman’s terms, is basi- Monroe and Miami-Dade counties, but
CONTRIBUTING WRITERS cally an air purifier,” explained Frohock. expects to open its first dispensary next
Daniel Casciato • Barbara Fallon “It eliminates the possibility of any mold.” year. It has also built relationships with
Vanessa Orr • Lois Thomson “Having so much agricultural knowl- doctors’ offices to create pick-up locations
edge, and using the tools that we brought across the state, and is staying in close
SUBSCRIPTIONS over from the ‘normal’ growing communi- touch with customers to make sure that
One Year - $45 ty has really helped us create a premium they are meeting their needs.
Two Years - $70 end product,” she added. “The fact that our master grower has “Since we are such a small company, I manage the live chat
Three Years - $85 cannabis experience and our team has cultivation experience is on our website, so I’m in very close communication with the
people who purchase our product,” said Frohock. “We get a lot
To subscribe, call (561) 368-6950 a big added bonus.”
Or email: carol@cannabisnewsflorida.com While the company has chosen to focus on the flower, they of positive comments about us being the local guy, but we also
do plan to expand into other areas, such as concentrates, in the get some negative comments from people who don’t believe we
All rights reserved. Reproduction future. are family-owned, because no one else is doing that.”
In whole or part without written “We saw an opportunity in that the quality of flowers in
permission is prohibited. Florida versus other states is very different,” explained To learn more about The Flowery, visit www.theflowery.co.
Copyright ©2020 Frohock. “Patients kept asking for more flowers and better You can also sign up on their website to receive notifications of
flowers, and as a small company without the huge backing of a pick-ups in specific counties.

34 December 2020 cannabisnewsflorida.com Cannabis News Florida