Page 1 - Cannabis News Florida Jan 2020

SPOTLIGHT: FLORIDA HEMP
Gene Jones COUNCIL
Can-Ed, Inc. Misinformation
Still the Biggest
Obstacle for Hemp

page 36 page 37

January 2020

2019 Cannabis Business Award’s Publication of the Year

PurWell Launches New Product

for the New Year:

PurWell Unflavored Full Spectrum

Hemp Oil Tincture at 2000mg

Consumers can take their cannabidiol (CBD) use to
the next level in the new year with PurWell’s new prod- Dee Heffernan
Michael Liss uct at its highest potency. PurWell has launched its Full
Spectrum Hemp Oil Tincture in unflavored 2000mg.
The product is also available in 1,000mg. More Than Just a
Change After CBD tinctures are the most popular type of hemp
CBD products, due to their fast absorption and high Roll of the Dice
the Inevitable bioavailability. PurWell’s pharmacist-formulated tinc-
tures include cannabinoid-rich, whole plant hemp oil,
organic MCT oil and organic essential oils for flavoring.
BY MICHAEL LISS, ESQ. PurWell tinctures are vegan, sugar free, gluten free and BY BARBARA FALLON
alcohol free and they do not contain any artificial colors
The inevitability of Florida adopting or flavors. CBD tinctures can be added to beverages “For over 35 years, Royal Labs has pro-
adult-use and the inevitability of the fed- including coffee or water. They also can be used sublin- vided custom formulation and contract
eral government rescheduling and/or de- gually, by dropping the tincture under the tongue – this manufacturing services for many of the
scheduling cannabis (neither imminent, is the fastest route of absorption. Jon Fedele world’s largest and most trusted brands –
yet each inevitable) make apparent that PurWell, an award-winning company, provides pure, natural hemp oil products that and it is with great pride that we bring
such legalization will impact each of our promote general health and wellness. The company’s products are organically grown and our unmatched expertise, innovation,
lives, the economy and our roles within harvested in Colorado using sustainable and responsible farming methods. They are and reliability to the CBD market,”
the economy. Few professions will be made using advanced extraction techniques from both the flower and leaves of the hemp announced Dee Heffernan, VP Sales &
impacted more than the legal profession. plants. Marketing, and daughter to Royal Labs
The life of a lawyer and the practice of law founders Paul and Peggy Lieber.
will be fundamentally and positively Continued on page 42 It’s no surprise that in a market as nas-
transformed. Let us explore how another cent, promising, and unregulated as
industry (restaurant) will be impacted by CBD, an abundance of smoke, mirrors
legalization of cannabis. Trulieve: Relief You Can Rely On and half-truths leave brand owners
Until now, most restaurants could only scratching their heads, wondering: is
stay profitable by selling alcohol. What there anyone I can trust? With more than
the restaurant world has always feared BY DANIEL CASCIATO three and a half decades of formulary and
about cannabis legalization is a world of manufacturing expertise in natural skin
carryout and delivery orders, and people When Florida began offering marijuana licenses to and body care, Royal Labs is filling the
who cook, eat and entertain at home multi-generational nurseries in 2014, three major void and raising the standard – once
instead of having cocktails and a meal at a family nurseries on the Panhandle came together to again.
restaurant. This perpetual industry fear is improve their odds of obtaining a license. Those As the largest of its kind in the United
ever-more present in the age of Millennials farmers, along with Jason Pernell and Kim Rivers, States, Royal Labs Natural Cosmetics for-
and Delivery Dudes. It’s already happen- founded Trulieve with the core values of providing mulates products for more than 500
ing. How will restaurants adapt to legal- optimal customer experiences and maintaining oper- companies worldwide, most of which are
ized cannabis? ational and financial discipline. Rivers is now CEO name brands you know and use every
Many restauranteurs will become prof- and Pernell is CIO. Since then, the company has day. If it’s a natural or organic product in
itable by adapting and adopting cannabis. been able to meet the needs of loyal customers and your cosmetics case, Royal Labs probably
Expect restaurants with large kitchens and provide quality offerings to its stores in Florida and made it on Johns Island, South Carolina.
limited seating due to the decreasing beyond. Peggy Lieber grew up in a remote part
number of sit-in diners, and increasing “Trulieve continues to maintain our market lead in Kim Rivers of Ecuador where natural remedies were
numbers of carryout and delivery orders. Florida and we plan to leverage our experience as a part of everyday wellness. “It’s easy for
The state Department of Health will regu- vertically integrated cannabis company in the other states we operate in today, and me to create from nature,” Peggy
late restaurants which will offer cannabis- as we move into new states,” says Rivers. explains. “Growing up, I saw and experi-
infused foods and beverages. One can While most businesses have its obstacles to overcome, the main challenges facing enced first-hand the healing power of
envision changes in the zoning of these Trulieve are external factors, such as the time lag around federal legislation, includ- plants, herbs, and flowers.” When Peggy
establishments; perhaps from restaurant ing the SAFE Act and STATES Act. was 13, her family moved to
to “entertainment venue”, which might “We always say that the industry moves in dog years,” says Rivers. “As the indus- Connecticut. In their town, Paul’s family
impact the areas in any city in which such try continues to grow in the coming years and as we build on our national expansion owned a health food store. One day, their
food establishments are open to the pub- plans, we hope to call on our loyal patient community of Trulievers to continue to hands brushed over two pounds of
Continued on page 39 Continued on page 43 Continued on page 35