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Back Cover Story:
Change After the Inevitable
Continued from Back Page
extractors and then the product will move
lic. Expect more bans after legalization on to a retailer, a distributor or directly to
than exist now with a small medical customers. Jobs generated at every turn
cannabis program. and taxes generated at every turn.
In Florida, where outdoor leisure is Not only will restaurants find new ways
year-round, laws will be enacted which to survive and thrive with cannabis, many
will allow for smoking and vaping at food businesses which service restaurants will
establishments. Restaurants will pay a pre- find ways to profit and pay taxes by
mium for every square inch of patio and adding cannabis to their businesses.
outdoor bar where patrons can smoke and Imagine Amazon Prime delivering your
vape while they converse and have cock- favorite strain the next day, with no deliv-
tails, edibles and other bites. Anticipating ery charge. We may well see competition
more and better testing for impairment, with Amazon for this reason alone, per-
and given the trend away from automobile haps Cann-azon for all things cannabis.
ownership by Gen Z and Millennials, one And for restaurants, a food distribution
can envision many competing rideshare company will deliver heirloom strains,
offerings and other alternatives to person- concentrates for infusion and everything
al car use, which transport patrons to and else needed for a restaurant in the
from the venue. Venues might provide the cannabis economy.
transportation each way. As we march toward the inevitable
Once there exists a completely legal legalization of cannabis on all levels,
market which is horizontal, profit and enthusiasts who are also entrepreneurs are
taxes will be generated at every turn. considering where to “plant their flag”
Envision this scenario: A company owns a once legalization on all levels is a reality. It
farm. It leases plots to a number of grow- is hoped that the reader can ponder ways
ers, each of which cultivates cannabis. The to adapt their business profitably in the
growers hire employees to tend to the changing landscape by reading about
growing product and then harvest the changes which may transpire in the
cannabis. The growers will contract with restaurant industry. Hopefully the reader
purchasers ahead of the harvest or will can envision how legalization will impact
bring product to market. The purchaser their industry or place in the economy as
may be a market-maker or wholesaler it buds through the economy. Everyone
which warehouses product. The purchaser has good reasons to look forward to that
may be an extractor (either for its own inevitable day.
products or to sell to a manufacturer). The
purchaser may be a retailer which process- Michael Liss, Esq. can be reached at
es and packages its own products. ml@integritycounselpa.com
Whether the product is stored or immedi- or (561) 981-2507,
ately processed, other economic players located in Boca Raton.
enter the chain of commerce. Packaging
companies will receive deliveries from
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