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HEALTHCARE REAL ESTATE, CONSTRUCTION, DESIGN & FACILITY PLANNING

Cover Story: DSignage: Bringing Print to LIFE!

Continued from page 1
they should be.” For more information, visit
Once that is done, Diaz and his team www.dsignage.net. Be sure
will provide the hardware and software to access the YouTube link below
that will be used to update content of the
screens (back end systems). Next, to learn more about DSignage.
DSignage provides installation services
to make sure that what was designed is
implemented properly and helps with project, stresses Diaz. For projects to be
the initial content for each of the successful, besides IT, other depart-
screens. ments need be involved from the begin-
“Finally, we provide end user training, ning, especially the Executive Corporate
ongoing monitoring of all screens, tech Team who has the vision for the organi-
and creative support,” he says. zation and the facility.
Most companies want to sell either Welcome Wall at South Miami Hospital “HR, Marketing, Foundation, Con -
hardware or software, not solutions, says struction, Food Services, Nursing and
Diaz. “We focus on complete solutions of its clients, Philip Morris, asked for Digital Signage Strategies even Medical leadership should also be
starting with the end in mind. We are help to use TVs at their point of sales to If you’re interested in developing a involved to make sure their needs are
software and hardware agnostic, and we promote their brands. digital signage campaign, there are some considered when putting together these
work for our clients not for any specific Later, Burdines (now Macy’s) asked things your facility needs to consider. complicated solutions,” says Diaz.
manufacturer.” them to help with innovative ideas for “These projects are traditionally hand- “Saving a lot of money down the line
It was a sudden demand for digital sig- the reopening of their flagship store in ed over to IT which we believe is a mis- because we keep the end in mind.”
nage services that caused the company to Dadeland Mall. Kendall Regional take,” says Diaz. “Needless to say, IT Diaz says that DSignage acts as the
pivot and go in a new direction in 2003. Medical Center then asked for help as needs to be involved but it should not be “Magic Glue” or the liaison between all
Back then, according to Diaz, the indus- they wanted to implement an “Employee ‘owned’ by IT. IT should support the these departments giving them peace of
try did not even have a specific name yet, Channel” for the Human Resources project to make sure the digital signage mind that their needs have been consid-
it was referred to as ‘Narrowcasting.’ Department. network is designed properly from the ered and incorporated into these expen-
Later, ‘Digital Signage,’ became the “After these three events happened beginning, compliant with their network sive implementations.
default name for the whole industry. within six months, we decided to sell our and security protocols." “If any technical issues occur, we have
At the time, DSignage was involved shares of the other company and start a However, once all of this is in place, dedicated personnel to solve these issues
with another technology company in the new business,” recalls Diaz. then content becomes the driving factor in ‘Jimmy Johns’ like response time,” he
out-of-home advertising space when one which determines the success of the Continued on page 24

22 June 2019 southfloridahospitalnews.com South Florida Hospital News