Page 2 - CNF April 2021

AROUND THE REGION
TM

Back Cover Story: Loyalty Programs Key to Retaining Customers, Boosting Profits

Continued from page 32 tion on click-throughs, visit rates, spend nology can be used to accomplish what company category) by South Florida
While some businesses have rewards rates and more. they want to achieve,” said Harris. “Once Business Journal.
programs, a true loyalty program encom- “Every campaign is measured to the we’ve designed a program to fit their “Whether a company is launching a
passes more than just giveaways. “It’s penny, and this information can also be business, our special onboarding team brand new program, or doesn’t like the
more expansive than that; think of it like used to create more targeted messages of trains their staff on the software, because program they’re using, I advise them to
a frequent flyer program,” said Harris. who to talk to and what to say,” said even the best designed program will fail reach out to a company like springbig
“The reward component is the miles, but Harris, adding that this also provides a if a team isn’t correctly trained. that has years of experience in loyalty
other components may include a sepa- comparison between loyalty customer “A loyalty program can help a well- programs,” said Harris. “A retail loyalty
rate check-in line, the ability to board the groups vs. non-loyalty groups. trained staff really sell,” he added. “They program costs about 2 percent of sales,
plane first, and free checked bags. It’s “In general, we find that when clients get excited about it and engage more which, for a $10 million a year company,
giving your most loyal customers some- sign up with us, by leveraging our ability with customers, which helps customers is a big expense. So it’s important to find
thing different than other customers to bring in this data and segment the understand how to leverage the program, someone you trust to make sure that it’s
get.” information, they make back their return which in turn drives more usage.” set up so that you have the best opportu-
Loyalty programs also provide vital on investment in just one day,” he added. Harris credits his own team with his nity to succeed. When done right, it’s a
information to retailers and manufactur- company’s success, which was recently great tool.”
ers about who is buying their products. Setting It Up ranked 99th on the annual Inc. magazine
Springbig’s specially designed cannabis Springbig makes it easy for clients to 5000 List, and #3 on Inc. magazine’s list For more information,
CRM software, for example, pulls in create a loyalty program that meets their of Florida’s fastest-growing private com- visit www.springbig.com.
point of sale (POS) data and segments specific needs. “We discuss their goals panies. The company was also ranked #2
that information to give clients informa- and objectives, and determine how tech- as one of the best places to work (small

••••••••••••••••••••••••••••••••••••••••••••••••••

Visit us online at www.cannabisnewsflorida.com

Cannabis News Florida cannabisnewsflorida.com April 2021 31