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Technology
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Volume 13 • Issue 10 • $5.00 April 2017
THE REGION’S MONTHLY NEWSPAPER FOR HEALTHCARE PROFESSIONALS & PHYSICIANS

NATIONAL VOLUNTEER WEEK

Volunteers at Heart of Patient

Experience at Broward Health

Medical Center and Salah

Foundation Children’s Hospital

BY VANESSA ORR
Spending time in a hospital - whether Dr. Julio Frenk
Mark Murrison as a patient, a family member, or even as
an employee - can be difficult. People are
Neurocore often worried or stressed, and usually Business of
aren’t feeling their best. But at Broward
Health Medical Center, there is a group of
Using people, in addition to employees, that go Health Care
out of their way to improve the experi-
Neurofeedback ence of everyone they meet - the hospi- Conference
tal’s dedicated volunteers.
“Broward Health Medical Center’s vol-
to Aid in unteers are a tremendous resource and a Hosted by UM
part of the Broward Health Medical Angela Meridionale and Nancy Weber
T reatment of Center family, providing support to our organize the volunteer uniforms. School of
staff and ensuring an overall great patient
ADHD, experience,” said Mark Sprada, CEO. Salute to Volunteers Business Focuses

Continued on page 36 See pages 33-39
Depression, on Impact of

Memory Loss Jupiter Medical Center Implements 2016 Election

and More Watson for Oncology to Help cies will have a profound impact on
Major changes to U.S. health care poli-
Oncologists Make Data-Driven patients, providers, investors and busi-
BY VANESSA ORR nesses in South Florida, the nation and
Cancer Treatment Decisions around the world, according to experts at
People suffering with conditions such as the conference, “The Business of Health
ADHD, anxiety, PTSD, depression, autism Care Post-Election,” hosted by the
and memory loss face a number of chal- BY DANIEL CASCIATO University of Miami School of Business
lenges, including the amount of medica- Administration March 3.
tion that must be taken to treat their In March, Jupiter Medical Center adopted Watson for “While health care is a national issue,
symptoms. However, many patients have Oncology trained by Memorial Sloan Kettering (MSK), a we need to look carefully at the global
found success with neurofeedback—not cognitive computing platform to provide insights to implications, such as training our med-
only experiencing improved symptoms, oncologists to help deliver personalized, evidence-based ical professionals and preparing for pan-
but in some cases, no longer suffering cancer treatment. Jupiter is the first U.S. community hos- demics like Ebola that could jeopardize
from the conditions themselves. pital to adopt Watson for Oncology. our national security,” said Julio Frenk,
“Neurofeedback is a safe, effective, “This is a clinical and technological partnership M.D., president, University of Miami. In
drug-free treatment,” explained Mark between Jupiter Medical Center and IBM,” says John D. his opening conversation with Frenk,
Murrison, CEO of Neurocore Brain Couris, President and CEO of Jupiter Medical Center. “We Ashish Jha, M.D., K.T. Li Professor of
Performance Centers, a company that has are not only an early adopter of the Watson for Oncology International Health, Harvard University,
specialized in neurofeedback and brain platform, as a clinical partner we’re providing data and and director, Harvard Global Health
mapping since 2004. “Unlike medication, continuous feedback to IBM to help them refine the prod- John D. Couris Institute, Harvard T. Chan School of
neurofeedback doesn’t just mask symp- uct and create an even better tool for cancer care.” Public Health. “In fact, health care is the
toms; it treats the underlying issues at One of the reasons IBM came to Jupiter was its large oncology service line and multi- quintessential example of a ‘glo-cal’ sec-
their source—the brain.” disciplinary approach to the treatment of organ-based cancer. tor where services are delivered by local
Based in Grand Rapids, MI, Neurocore “The volume of work we do in oncology was extremely attractive to IBM,” says hospitals, doctors and nurses who are
has seven Brain Performance Centers in Couris. “Also, and probably more importantly, is the way we organize care around the deeply connected with global networks.”
that state and recently opened locations in patient.” While the new administration wants to
Continued on page 13 Continued on page 20 Continued on page 12

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