Page 13 - April 2017 Newspaper

Cover Story: Neurocore Using
When It Comes to Patient Care,
Neurofeedback to Aid in Treatment of
How Well Do You “Own It?”
ADHD, Depression, Memory Loss and More
When it comes to creating an incredible overall
experience, Disney is a world class example. Every
Continued from page 1
day thousands of families pour into their amuse-
ment parks and many folks within driving distance
even buy Annual Visitor Passes (proudly displayed
AVP bumper stickers are all over the place in
Florida and California). Above it all, Disney also
owns the experience even when it’s not their fault.
Quick example are their huge parking lots. Miles
of vehicles (usually a bunch of white rental mini
vans) parade into thousands of parking spaces in
different lots with names like Goofy or Grumpy.
Parents and children pile out of the vehicle and hop
on a shuttle which carries them to the park. Many BY JAY JUFFRE
times this efficient process happens so quickly that
no one in the family bothers to make a solid note of
where they actually parked.
At the end of a long day only as the tired park goers are getting on the shuttle
back to the parking lot, do they realize they are not exactly sure where their car
is. However, even though it is not Disney’s problem, they still own it. They
employ people who carefully look for desperate families who clearly have no clue
where they parked. They drive multi passenger golf carts and by simply asking
approximately what time, the family arrived in the morning, they can quickly find
the parking lot and the vehicle.
Again, not Disney’s problem, but they still OWN IT. Dealing with patients and
their families is no different. As an organization, there are tons of things that are
really not your problem, but the question is: should you still own it? When you
and your teams communicate with patients, take time to listen, really listen, to
South Florida in Boca Raton and Palm According to Murrison, more than 80 their concerns. If there is an easy way for you to own it for them, take the oppor-
Beach Gardens. To date, Neurocore has percent of people who complete the tunity. It is better than having them discount all the good you do, based on one
mapped more than 10,000 people’s brains, Neurocore program experience improve- bad preventable experience.
and it performs more than 40,000 neuro- ment of clinical importance for condi-
feedback sessions annually. The company’s tions like ADHD, anxiety and depres- Jay Juffre is Regional Vice President, South East Region / National Service Director,
mission is to help children and adults opti- sion, and more than 50 percent of those ImageFIRST. For more information on ImageFIRST,
mize their brains so that they can function patients no longer have the symptoms to call 1-800-932-7472 or visit www.imagefirst.com.
at their best. support the diagnosis that they came to
“Healthcare in this country is focused Neurocore to address. Neurocore recent-
from the neck down,” said Murrison, “but ly had its outcomes for anxiety and
you have to realize that the body and the depression published in the peer-
brain work together. While medications reviewed Journal of Neuroregulation.
manipulate brain chemistry, neurofeed- “We place a premium on capturing,
back changes the brain itself—it is physi- analyzing, and reporting our outcomes to
cally growing and forming more synapses. ensure that we are providing the highest
These are long-term changes; lasting standard of care for those who come to
results versus medications that temporari- us for help,” Murrison said.
ly mask symptoms.” “We treated a person in his late 40s
According to Murrison, while neuro- who had suffered from major depression
feedback was used to treat epileptic for 20 years, and now he is off medica-
seizures when it was first introduced 40 tions and feeling hopeful for the first
years ago, it can now be utilized to help time in years,” he added. “We helped a
treat conditions such as ADHD, anxiety, child who was struggling academically
depression, migraines, concussions, move from Cs and Ds to all As and one
autism, sleep issues and memory loss. C. Every day, we hear personal success
Clients who come to Neurocore com- stories like these.
plete a comprehensive diagnostic assess- “We make a profound impact on peo-
ment to measure their brains’ speed and ple’s lives,” continued Murrison, adding
connectivity before starting neurofeedback that his four children all participate in
sessions. “Using leading edge QEEG tech- the program to optimize their brains.
nology, we can measure the electrical “When a child struggles in school, he or
activity across the brain in real time, she may lose confidence, lose self-esteem
compare it against a normative database, or even be ridiculed, which puts them on
and create a brain map that shows the a downward path. Our goal is to help
parts working well outside the norm,” change the trajectory of someone’s life
Murrison explained. for the better.”
“In this way, we are able to connect the In addition to treating the aforemen-
dots between the symptoms that clients tioned conditions, Neurocore also recent-
are experiencing and how the brain is ly launched a comprehensive memory pro-
performing to identify those areas that gram designed by its Chief Medical Officer
need to be strengthened,” he added. “By Dr. Majid Fotuhi, MD, Ph.D. The program
constantly reading the brain’s activity, we is designed to meet the needs of an aging
are able to reward it when it is moving in population with the goal of improving
the right direction. It’s operant condi- memory and possibly preventing diseases
tioning for the 21st century.” like Alzheimer’s through neurofeedback,
During a 40-minute session, a client’s targeted brain training, cognitive exercises,
brain receives 2,000 to 3,000 signals that and lifestyle modifications.
tell it what to do and what not to do.
“The brain learns, so you are able to To learn more about Neurocore, visit
nudge it to its optimal performing level,” www.neurocorecenters.com or call
said Murrison of the 30-session long pro- 800-600-4096. People are also welcome to
gram. “It’s basically physical therapy for visit either of Neurocore’s South Florida Brain
the brain.” Performance Centers for a tour.

South Florida Hospital News southfloridahospitalnews.com April 2017 13