Page 21 - CANNABIS NEWS FLORIDA JULY 2020

Financial, Legal and Business Profiles

BROWARD HEALTH IMPERIAL POINT BROWARD HEALTH NORTH

Alfredo Guevara Raluca Oaie
Director of Finance Senior Contracts Specialist

Alfredo Guevara, director of finance, uses his military back- Affectionately known by her colleagues as “Luca”, Raluca
ground and a love of numbers to lead Broward Health Imperial Oaie is a senior contracts specialist at Broward Health North.
Point’s Finance Department. Numbers were a constant discus- As the point person for all service-oriented contracts, she
sion in Alfredo's childhood home, where his mother was an ensures the continuous operation of critical functions of the
accountant and taught him early on about the importance of hospital by ensuring contracts are properly executed and third-
understanding credit and proper use of money. party vendors are paid on a timely basis. Oaie, who is from
After graduating high school, Guevara joined the United Romania and fluent in both Romanian and French, started at
States Army. For four years he served as an armored crewman, Broward Health North as a financial analyst nearly two years
driving battle tanks based in Fort Riley Kansas with overseas ago before being promoted to her current position. She enjoys the work she does and
duties in Germany. He later became commissioned as a 2nd believes in Broward Health’s mission. “I enjoy collaborating with my team members,
lieutenant in the intelligence division serving an 18-month deployment to Iraq in 2006 being able to offer my solutions to problems, and having my ideas be given considera-
and was awarded a Bronze Star for exceptional service. tion,” she said. “The mission of Broward Health helps fuel my drive to perform this chal-
Alfredo enrolled at Florida International University after active duty and received a lenging and fulfilling work; and to share this experience with my amazing co-workers.”
bachelor's degree in finance, along with a minor in military science. While attending FIU
he began a 14-year career at Miami Children's Hospital, where he was promoted through Sabrina Lunde
the ranks to the Director of Finance. He has also held positions with Broward Health Senior Financial Analyst
Physician Group and Jackson Memorial Hospital.
Guevara chose the healthcare industry because he finds patient satisfaction rewarding.
In his spare time, he enjoys paddle boarding, surfing and traveling the world with his Sabrina Lunde, a senior financial analyst, has worked at
wife. Together they have visited over 35 countries. Broward Health North since 1996, when she started as an
administrative secretary. She knows better than most the
changes and challenges that come with working in the health-
BROWARD HEALTH CORAL SPRINGS care environment. “I am fortunate that I have a dual role in
finance and physician contracts since things constantly
change,” she said. “I get challenged every day.” Despite the
Maureen Martin challenging work environment, she loves what she does and
Chief Financial Officer has a positive outlook. “I love working at Broward Health North because we are a family
that works together to make a difference in our community,” Lunde added. “I have the
Maureen Martin joined Broward Health Coral Springs in support of my leadership, and that means everything to me.” Lunde earned a bachelor’s
2019 as Chief Financial Officer and has quickly made an in business administration from St. Joseph’s College in New York.
impact. She is a member of the senior leadership team that
launched the expansion of the hospital’s cardiac program with BROWARD HEALTH MEDICAL CENTER
the opening of the hospital’s new cardiac catheterization lab,
the latest capital improvement made in cardiac care at Broward
Health. The opening of the cath lab serves the expedited needs Marko Serrano Jr.
of the local community and expands services while providing Associate Chief Financial Officer
high-quality care through the cardiac program.
With more than 30 years of experience in managing operating revenues for hospitals, Marko Serrano Jr. is the associate chief financial officer at
Martin is responsible for the overall financial performance of Broward Health Coral Broward Health Medical Center. Serrano oversees the financial
Springs and oversees finance, revenue management, patient access, HIM, case manage- operations of the hospital that directly impact patient care,
ment and materials management. She is a seasoned professional skilled in strategic finan- employee satisfaction, revenue enhancements and overall
cial planning, process improvement and implementing cost-effective solutions coupled improvement of the hospital operations. Serrano has been at
with a proven history of professional development and contributions in the healthcare Broward Health for two years and has more than 10 years of
industry. She is experienced in identifying opportunities for revenue enhancement and experience working in the healthcare financial sector. He was
cost improvement. previously an assistant controller and senior accountant.
Martin continues to be an asset to the Broward Health team with her strong leadership, “Practicing finance in the healthcare field isn’t just debits and credits. It involves using
commitment and vision along with her ability to adapt to change, exercise prudent deci- data to make decisions that drive changes and enhancements for hospital operations and
sion-making judgment and achieve bottom-line results. She earned an MBA from Capital patient care,” said Serrano. “The constant evolution of the industry, along with the com-
University and a bachelor’s degree in business administration from Kent State University. petitiveness of the market, makes finance exciting.” Serrano earned a Bachelor of

Business Administration, major in accounting, from the University of Miami in 2009. He
completed his Masters of Business Administration in healthcare in 2019 at Florida
International University. Serrano is a professional member of the Health Financial
Management Association.

Daniel Smith
Revenue Cycle Manager

Daniel Smith is the revenue cycle manager at Broward Health
Medical Center. Smith’s main role is to accelerate revenue into
the facility. He works with many departments at Broward
Health Medical Center and within the larger Broward Health
system to ensure reimbursements for services. Smith also over-
sees the Medical Options for Patient Eligibility Department
(M.O.P.E.D.), which assists patients with eligibility for pro-
grams like Medicaid, KidCare, federally funded marketplace
insurance and charitable care. “I enjoy collaborating with patients, my team, other
departments and payors to help facilitate patients getting the care they need, while ensur-
ing the reimbursement is received for the excellent healthcare we provide at Broward
Health,” said Smith. Smith has been with Broward Health for 12 years, starting as a reg-
istrar in the Emergency Department. He has worked in a variety roles, including revenue
cycle manager at Broward Health Coral Springs in 2018 and was named revenue cycle
manager at Broward Health Medical Center the following year. Smith has a bachelor of
science in exercise science and health promotion from Florida Atlantic University. He is
a professional member of the Healthcare Financial Management Association. He has also
fundraised for the American Diabetes Association during the Step Out Walk to Stop
Diabetes.

16 July 2020 southfloridahospitalnews.com South Florida Hospital News