Page 20 - Visual Marketing

and three-dimensional visuals. Technology puts it within the reach of
small businesses to use visuals in our marketing—visuals that previously
only the largest corporations could cost-effectively design and implement.
The Internet makes it convenient to find and hire design professionals
to collaborate with to achieve your marketing goals. And for the
do-it-yourselfers, today’s online software services and design tools
make it easy to experiment with creating visual elements on your own.

What’s Inside

Visual Marketing is a compendium of marketing tips and ideas. We
looked at more than 500 examples and selected them for practicality,
creativity, inspiration, and variety. For us, the key was finding projects
that not only looked good but had a good return on investment for the
business.

We sought out projects from all across the United States and inter-
nationally. You will find sophisticated projects that reveal the hand of
talented designers, using visual intelligence in unexpected ways. You
will also find simple smart projects requiring minimal resources that solo

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