Page 102 - The $100 Startup_ Reinvent the Way You Make a Living, Do What You Love
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Most important, instead of thinking about it forever or filling up a binder with
projections, Jen and Omar took action.
KEY POINTS
“Plan as you go” to respond to the changing needs of your customers but
launch your business as soon as possible, with a bias toward action.
Nick’s first print sale provided far more motivation than the $50 he
received. As soon as possible, find a way to get your first sale.
Follow the Seven Steps to Instant Market Testing (or the market before
manufacturing method) to gauge the initial response.
Use the One-Page Business Plan to outline your business ideas quickly.
To avoid overcomplicating things, explain your business with a 140-
Character Mission Statement.
*I’m grateful to Jason Fried from 37signals for this idea.
†Parts of this section are based on the advice of Jonathan Fields, the smartest
guy I know in market testing. Learn more at JonathanFields.com.
