Page 201 - The $100 Startup_ Reinvent the Way You Make a Living, Do What You Love

using other outposts to diversify yourself.
When it comes to outsourcing, decide for yourself what’s best. The

decision will probably come down to two things: the kind of business
you’re building and your personality.
Carefully chosen partnerships can create leverage; just make sure that’s
what you want to do. Use the One-Page Partnership Agreement for
simple arrangements.

*I’m grateful to Chris Brogan for the term outposts as well as the general
concept of the hub and spoke applied to building a brand. Darren Rowse and
Chris Garrett also contributed to this conversation.

†Patrick and Rich use a good cop-bad cop routine in handling their business,
which relates well to their differences: Patrick was in the Peace Corps and Rich
was in the Marine Corps. Patrick has kids and lives on the East Coast; Rich is
childless and lives on the West Coast.

‡I was a customer of Copley Trash Services, and one week I neglected to pay
my dues. A polite note was placed on my door: “Did you forget something?” I
shamefully paid up and included an extra 50 cents in late fees.