Page 31 - The $100 Startup_ Reinvent the Way You Make a Living, Do What You Love

place.*
In sharing these stories, the goal is to provide a blueprint for freedom, a plan

you can use to apply their lessons to your own escape plan. Throughout the case
studies, three lessons of micro-entrepreneurship emerge. We’ll focus on these
lessons in various ways throughout the book.

Lesson 1: Convergence

As we’ll examine it, convergence represents the intersection between something
you especially like to do or are good at doing (preferably both) and what other
people are also interested in. The easiest way to understand convergence is to
think of it as the overlapping space between what you care about and what other
people are willing to spend money on.

Consider these circles:

Not everything that you are passionate about or skilled in is interesting to the

rest of the world, and not everything is marketable. I can be very passionate
about eating pizza, but no one is going to pay me to do it. Likewise, any
individual person won’t be able to provide a solution to every problem or be
interesting to everyone. But in the overlap between the two circles, where
passion or skill meets usefulness, a microbusiness built on freedom and value
can thrive.

Lesson 2: Skill Transformation